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Music Hall's Easter Stage - Screen
Show, Art House Films, Big in N.Y.
NEW YORK— Despite rainy weather for
the weekend and Monday i9i, plus the
Lenten period which always affects moviegoing
to an extent, the Radio City Music
Hall's annual Easter stage-screen show,
headed by Disney's "Moon Pilot." opened
to strong business, which will increase, of
course, as the holidays approach. Tlie only
other new film was "Bell' Antonio," which
was good at the tiny Guild Theatre.
Best among the holdover.s was "Sweet
Bird of 'V^outh," which was strong in its
second week at the Capitol and tremendous
at the east side Sutton Theatre, which had
block-long waiting lines during the rainy
weekend. Long lines also were in evidence
at most of the small art houses, particularly
"Only Two Can Play, " in its third big week
at the Forum: "Forever My Love," in its
second near-record week at the 72nd Street
Playhouse, and "Last Year at Marienbad,"
in its fifth smash week at the Carnegie
Hall Cinema.
Most of the other Broadway houses were
nearing the end of long rmis. Three hohday
pictures which opened dui-ing the second
week in April were "State Fair," which
opened at the Paramount Wednesday Uli
following a very mild two-w-eek fill-in,
"Madison Avenue"; "All Fall Down," which
Lee ARTOE SAYS> THINK BIG
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SAVINGS
PROFITS
good enough in its 17th week of two-a-day
at the Warner but will pick up during the
holiday period.
lAvoroge Is 100)
Astor—The Children's Hour (UA), 4th wk
Beekmon—Through o Gloss Dorkly (Joous),
135
4th wk 150
Copitol—Sweet Bird of Youth (MGM), 2nd wk. 160
Cornegic Hall Cinema Lost Yeor ot Morienbod
Aston, 5;h wk 175
Criterion Wolk on the Wild Side (Col), 7th wk. 120
DeMille A View From the Bridge (Cont'l),
wk 125
Embassy Lo Dolce Vito (Astor), movoover,
16th wk 125
.
5th Avenue Victim (Pottw-Americo), moveover,
9fh wk 110
opened the same day at Loews State, following
a disappointing five-week run for 55th Street Victim (Pathe-Americo), moveovcr,
9th w,<
Horsemen," and "Experiment
Arts Only Two Con Ploy (Kingsley),
"The Four Fine
no
in Terror," which opened Friday il3i at 3rd wk 190
Forum Soton in High Heels (Cosmic), 3rd wk. 140
the Criterion, following a fine seven-week Guild Bell' Antonio (Embassy) 150
run for "Walk on the Wild Side." "The Little Carnegie The Night (Lopert), 7th wk. ..140
Loews Stote The Four Horsemen of the
Children's Hour." which did well enough in Apocalypse (MGM), 5th wk 110
its fourth week at the Astor and the east Murray Hill—Walk on the Wild Side (Col),
7th wk 125
side Trans-Lux 52nd Street, will be replaced
at both houses by "Jessica" before moveover, 16th wk 145
Normondie Les Lioisons Dangereuses (Astor),
Palace Judgment at Nuremberg (UA), I6tti
Easter. "The Day the Earth Caught Fire," wk, of fwo-OKlay 200
which held up well for its third week at the Paromount Modison Avenue (20th-Fox), 2nd wk. 105
Pons Viridiono (Kingsley), 3rd wk 150
Victoria and east side Trans-Lux 85th Plozo Block Tights (Mogno), 7th wk 130
Street, will also be replaced at both houses Radio City Music Hall Moon Pilot (BV),
plus Eostcr stage show 165
by "Cape Pear" April 18.
West Side Story (UA), 25th wk. of
Rivoli
"West Side Story." which won 11 Academy
Awards, was again a sellout in its moveover, I 4th wk I 40
two-o-dcy 200
68th Street Murder She Said (MGM),
25th week of two-a-day at the Rivoli. where 72nd street Forever My Love (Poro), 2rvj wk. . .175
Sutton Sweet Bird of Youth (MGM), 2nd wk. ..185
lines of ticket-buyers are now buying advance
dates, while "Judgment at Nurem-
4th wk 130
Trans-Lux 52nd St —The Children's Hour (UA),
Trans-Lux 85th St The Day the Earth Cought
berg" was also capacity in its 16th week of Fire (U-n, 3rd wk 130
two-a-day at the Palace. "El Cid" was Victoria the Day the Earth Caught Fire
(U-l), 3rd wk 125
Warner El Cid 1 40
World
(AA), 17th
Many Ways to Sin
wk. of two-o-doy . . .
(Mishkin-Exploitotion
film) 200
All Buffalo First Runs
Score Average or Better
BUFFALO—"West Side Story" at the
Teck in its fifth week was doing 150 business
and so was "Sweet Bird of Youth" in
its second stanza at the Buffalo. "The Outsider"
reported a 125 at the Lafayette.
"Lover Come Back" moved into the Cinema
from a long run in the Lafayette and
tacked up a 250 in this 500-seat downtown
art house.
Buffalo Sweet Bird of Youth (MGM), 2nd wk...l50
Center Splendor in the Gross (WB); Fonny
WB), return runs (
Century Wolk on the Wild Side (Col), 4tti wk.
1 30
100
Cinema Lover Come Bock (U-l), 2nd d.t. run ..250
Granada El Cid (AA), 8th wk 130
Lafayette The Outsider (U-l) 125
Paramount— Lost of the Vikings (Medallion) 110
Teck—West Side Story (UA), 5th wk 150
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Holdover Fare and Lent Team
To Drop Baltimore Scores
BALTIMORE— Except for weekend patronage,
current seven-day grcsses appear
to reflect competition of pre-Easter shopping.
Overall figures run just about average.
Then. too. practically all attractions
were holdovers and several have worn out
their welcome. "Sweet Bird of Youth" was
quite biusy over the weekend: so was "A
View From the Bridge" and two roadshows,
"El Cid" and "West Side Story," were
crowded. Monday night gave evidence that
movie fans watched the Academy Awards
show on home screens.
Aurora The Guns of Novorone (Col),
rclurn run 100
Charles Soton Never Sleeps (20th-Fox), 3fd wk. 80
Five Doy Lover (Kingsley), 3rd wk. 100
Cinema— The
Five West- Summer and Smoke (Pora), 6th wk. 120
Hipp:drome Sweet Bird of Youth (MCiM),
2nd wk. MO
Little Light in the Piozzo (MGM), 3rd wk 115
Moyfair-West Side Story (UA), 8th wk 150
New— Fanny (WB), Splendor in the Gross
(WB), return runs '00
Playhouse A View From the Bridge
(Confl), 2nd wk 150
Stanton- Lover Come Bock (U-l), 7ttl wk 100
Town— El Cid ( AA), 5th wk 1 35
BOXOFFICE :: April 16, 1962