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. . Lee<br />
. . Lester<br />
. . Now<br />
. .<br />
DALLAS<br />
^fore than 2,100 turned out for the world<br />
premiere of "State Fair" at the Majestic<br />
Theatre. The house was a near SRO;<br />
even H. L. Hunt, oil millionaire, had to<br />
settle for a group of seats on the far left<br />
aJsle, third row back, for the fancy-dress.<br />
MODERN SALES & SERVICE INC.<br />
For all your theatre rieedt<br />
Authorized dealer for<br />
R.C.A.— Motiogroph—Ashcroff<br />
2300 Young Street, Oollot, Texai<br />
Write.<br />
Wire or Phone<br />
ATLANTIC PICTURES CORP. 37 w 57th st.<br />
PLAZA 5-6845 New York 19, N.Y.<br />
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no-reserved-seat affair. Mayor Earle Cabell:<br />
R. L. Thornton, state fair president,<br />
and stars Pamela Tiffin and Ann-Margret<br />
appeared on the stage at the evening affair<br />
following a talk by Gov. Price Daniel transmitted<br />
from Au.stin. The WOMPI Premierettes<br />
in white formal attire greeted the<br />
first-nighters.<br />
James Denton was due here on the 17th<br />
in behalf of "Taras Bulba" . Marvin,<br />
the bad man in "The Man Who Shot<br />
Liberty Valance," was here for some plugging<br />
of the film which opens at the Palace<br />
on the 18th. Marvin said he's not<br />
really mean: "I don't beat old ladies: they<br />
beat me." He called at the Paramount office<br />
and autographed pictures there for<br />
staffers.<br />
STOP SPEAKER<br />
• A SMASH HIT ALL AROUND THE COUNTRY • A SMASH H/<br />
5th<br />
I<br />
RECORD<br />
BREAKING<br />
MONTH atthe<br />
Bryant Theatre, New YorkCJty |<br />
AUTHENTIC! Filmed At<br />
America's Top Nudist Camps!<br />
DIARY OF A<br />
NUDIST<br />
in Beautiful<br />
EASTMAN COLOR<br />
Also available as "NATU RE CAMP DIARY"<br />
IJ:I.IIIJI.i;!HJ.IILiyj:i«.^,UMI!HiJllJJ.IIIJHJ!LJ<br />
LOSSES<br />
WITH GAR-AAAC CABLE GUARDS<br />
You will be dollars ahead when you use our Guard Cables.<br />
Savings on speaker cord replacement alone will pay for<br />
cables in a very short time. In most cases, savings on<br />
speaker replacement due to theft, will pay for guard cables<br />
in six months.<br />
EL<br />
PASO<br />
prom a letter by Mrs. Rodney Herman in<br />
the Herald-Post's Thinking Out Loud<br />
column: "Due to the current trend in motion<br />
picture production, it is impossible to<br />
judge a movie as desirable by its advertising<br />
or its title. This makes the publication<br />
of the ratings furnished by the woman's<br />
department of the Chamber of Commerce<br />
especially appreciated. They give the potential<br />
moviegoer some information on<br />
which to ba-se the decision to go or not to<br />
go. and whether to take the family or hire<br />
a babysitter. In the past years we have<br />
simply gotten out of the habit of attending<br />
movies, unless they were produced by<br />
Walt Disney . we are able to have<br />
a quick reference to the ratings as to at<br />
least the age suitability of the movies we<br />
might attend. Also, we are making an effort<br />
to patronize family-type movies. 'We<br />
are finding that what was once a favorite<br />
pastime is enjoyable once more. We would<br />
attend even more often if more family<br />
movies were shown, especially on weekends."<br />
Glamor sparkled in the spotlight at Efrem<br />
Valle's La Fiesta theatre restaurant<br />
starting on April 6 with the arrival of<br />
movie star Monique Van Vooren. The Belgian<br />
beauty, star of "Gigi." "Happy Anniversary"<br />
and "Ten Thousand Bedrooms,"<br />
took over the headliner spot at the Juarez<br />
supper club.<br />
Bill T. Bohlin^, manager of the Capri,<br />
announced that "Cinerama Holiday" will<br />
close its run on the 18th and the following<br />
day open "Search for Paradise" .<br />
"West Side Story" opened at Interstate's<br />
Pershing Theatre, located in the fast-gl'owing<br />
Five Points shopping center, on the<br />
11th . H. Dollison, Santa Fe exhibitor,<br />
has added another profitable year<br />
to his North Loop Drive-In here. For the<br />
tenth anniversary week. Manager Don<br />
Negovan arranged special programming, including<br />
prizes at the snack bar and a<br />
bathtub full of groceries being awarded to<br />
some lucky patron. This ozoner admits a<br />
carload for 99 cents. The price has been<br />
in effect for a long time.<br />
IF YOU'RE LOSING SPEAKERS, DON'T DELAY-<br />
ORDER GAR-MAC CABLE GUARDS TODAY!<br />
Gar-Mac Cable Guards<br />
1112 Rock Creek Dr., Garland, Texas<br />
DO YOU NEED<br />
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* ARC CONTROLS & MOTORS * AMPLIFIERS & SOUNDHEADS<br />
LOU WALTERS PROJECTOR REPAIR SERVICE<br />
8140 Hunnicut Rd., Dallas 2S, Texas<br />
Southwestern Theatre Equipment Co., Inc.<br />
your Complete Equipment and Supply House<br />
FAST • DEPENDABLE • SERVICE<br />
P. O. Box 21«2<br />
Houston 1, T*xat<br />
"Wo Apprecloto Your Businoss"<br />
SW-4 BOXOFFICE April 16, 1962
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