1 Hh — — — — — — Music Hall's Easter Stage - Screen Show, Art House Films, Big in N.Y. NEW YORK— Despite rainy weather for the weekend and Monday i9i, plus the Lenten period which always affects moviegoing to an extent, the Radio City Music Hall's annual Easter stage-screen show, headed by Disney's "Moon Pilot." opened to strong business, which will increase, of course, as the holidays approach. Tlie only other new film was "Bell' Antonio," which was good at the tiny Guild Theatre. Best among the holdover.s was "Sweet Bird of 'V^outh," which was strong in its second week at the Capitol and tremendous at the east side Sutton Theatre, which had block-long waiting lines during the rainy weekend. Long lines also were in evidence at most of the small art houses, particularly "Only Two Can Play, " in its third big week at the Forum: "Forever My Love," in its second near-record week at the 72nd Street Playhouse, and "Last Year at Marienbad," in its fifth smash week at the Carnegie Hall Cinema. Most of the other Broadway houses were nearing the end of long rmis. Three hohday pictures which opened dui-ing the second week in April were "State Fair," which opened at the Paramount Wednesday Uli following a very mild two-w-eek fill-in, "Madison Avenue"; "All Fall Down," which Lee ARTOE SAYS> THINK BIG BIG CARBONS SAVINGS PROFITS good enough in its 17th week of two-a-day at the Warner but will pick up during the holiday period. lAvoroge Is 100) Astor—The Children's Hour (UA), 4th wk Beekmon—Through o Gloss Dorkly (Joous), 135 4th wk 150 Copitol—Sweet Bird of Youth (MGM), 2nd wk. 160 Cornegic Hall Cinema Lost Yeor ot Morienbod Aston, 5;h wk 175 Criterion Wolk on the Wild Side (Col), 7th wk. 120 DeMille A View From the Bridge (Cont'l), wk 125 Embassy Lo Dolce Vito (Astor), movoover, 16th wk 125 . 5th Avenue Victim (Pottw-Americo), moveover, 9fh wk 110 opened the same day at Loews State, following a disappointing five-week run for 55th Street Victim (Pathe-Americo), moveovcr, 9th w,< Horsemen," and "Experiment Arts Only Two Con Ploy (Kingsley), "The Four Fine no in Terror," which opened Friday il3i at 3rd wk 190 Forum Soton in High Heels (Cosmic), 3rd wk. 140 the Criterion, following a fine seven-week Guild Bell' Antonio (Embassy) 150 run for "Walk on the Wild Side." "The Little Carnegie The Night (Lopert), 7th wk. ..140 Loews Stote The Four Horsemen of the Children's Hour." which did well enough in Apocalypse (MGM), 5th wk 110 its fourth week at the Astor and the east Murray Hill—Walk on the Wild Side (Col), 7th wk 125 side Trans-Lux 52nd Street, will be replaced at both houses by "Jessica" before moveover, 16th wk 145 Normondie Les Lioisons Dangereuses (Astor), Palace Judgment at Nuremberg (UA), I6tti Easter. "The Day the Earth Caught Fire," wk, of fwo-OKlay 200 which held up well for its third week at the Paromount Modison Avenue (20th-Fox), 2nd wk. 105 Pons Viridiono (Kingsley), 3rd wk 150 Victoria and east side Trans-Lux 85th Plozo Block Tights (Mogno), 7th wk 130 Street, will also be replaced at both houses Radio City Music Hall Moon Pilot (BV), plus Eostcr stage show 165 by "Cape Pear" April 18. West Side Story (UA), 25th wk. of Rivoli "West Side Story." which won 11 Academy Awards, was again a sellout in its moveover, I 4th wk I 40 two-o-dcy 200 68th Street Murder She Said (MGM), 25th week of two-a-day at the Rivoli. where 72nd street Forever My Love (Poro), 2rvj wk. . .175 Sutton Sweet Bird of Youth (MGM), 2nd wk. ..185 lines of ticket-buyers are now buying advance dates, while "Judgment at Nurem- 4th wk 130 Trans-Lux 52nd St —The Children's Hour (UA), Trans-Lux 85th St The Day the Earth Cought berg" was also capacity in its 16th week of Fire (U-n, 3rd wk 130 two-a-day at the Palace. "El Cid" was Victoria the Day the Earth Caught Fire (U-l), 3rd wk 125 Warner El Cid 1 40 World (AA), 17th Many Ways to Sin wk. of two-o-doy . . . (Mishkin-Exploitotion film) 200 All Buffalo First Runs Score Average or Better BUFFALO—"West Side Story" at the Teck in its fifth week was doing 150 business and so was "Sweet Bird of Youth" in its second stanza at the Buffalo. "The Outsider" reported a 125 at the Lafayette. "Lover Come Back" moved into the Cinema from a long run in the Lafayette and tacked up a 250 in this 500-seat downtown art house. Buffalo Sweet Bird of Youth (MGM), 2nd wk...l50 Center Splendor in the Gross (WB); Fonny WB), return runs ( Century Wolk on the Wild Side (Col), 4tti wk. 1 30 100 Cinema Lover Come Bock (U-l), 2nd d.t. run ..250 Granada El Cid (AA), 8th wk 130 Lafayette The Outsider (U-l) 125 Paramount— Lost of the Vikings (Medallion) 110 Teck—West Side Story (UA), 5th wk 150 inch long (GIANT LONG) 7mm, 8mm & 9mm POSITIVE carbons Made for PEERLESS MAGNARC & STRONG MOGUL lamphouses. Long, (KING LONG) 7mm, 8mm & 9mm POSITIVE carbons Q inch •I »* Made for BRENKERT ENARC 8, RCA lamphouses. 12 •"c*' Long (KING LONG) 6mm, 7mm & 8mm NEGATIVES Made for all lamphouses. GIANT LONG 20 inch Positive carbons save on average of 15% of total cost by conserving in throwaway stubs. FIGURE THIS YOURSELF-Average stub 4" 1400 total inches of regular 14 inch carbons produce 100 throwaw^ay stubs. 1400 total inches of GIANT LONG 20 inch carbons produce 70 throwaw/ay stubs. SPiCIAl OFFER PurchoM only $0 (>o«tiv«$ oixJ 50 oegofivet oni *•« will olio* full diicount and poy pofC«l post diarges in order that you moy "tee riie LIGHT' SOLD ONLY DIRECT FROM CHICAGO-WE PAY THE FREIGHT GUARANTEES $1,000.00 that no other rarbDii presently on the market can out-perform ROMAN MIRIO in your own laniphouse. E-2 Finest Cinema Carbon the World Has Ever Knownl , Lee ARTOE ElectroCarbons Chlcogo 14, III. . Holdover Fare and Lent Team To Drop Baltimore Scores BALTIMORE— Except for weekend patronage, current seven-day grcsses appear to reflect competition of pre-Easter shopping. Overall figures run just about average. Then. too. practically all attractions were holdovers and several have worn out their welcome. "Sweet Bird of Youth" was quite biusy over the weekend: so was "A View From the Bridge" and two roadshows, "El Cid" and "West Side Story," were crowded. Monday night gave evidence that movie fans watched the Academy Awards show on home screens. Aurora The Guns of Novorone (Col), rclurn run 100 Charles Soton Never Sleeps (20th-Fox), 3fd wk. 80 Five Doy Lover (Kingsley), 3rd wk. 100 Cinema— The Five West- Summer and Smoke (Pora), 6th wk. 120 Hipp:drome Sweet Bird of Youth (MCiM), 2nd wk. MO Little Light in the Piozzo (MGM), 3rd wk 115 Moyfair-West Side Story (UA), 8th wk 150 New— Fanny (WB), Splendor in the Gross (WB), return runs '00 Playhouse A View From the Bridge (Confl), 2nd wk 150 Stanton- Lover Come Bock (U-l), 7ttl wk 100 Town— El Cid ( AA), 5th wk 1 35 BOXOFFICE :: April 16, 1962
'NTACT YOUR j/i/?ianIaarL, fntiB/inationaL exchange EW YORK George J. Waldman 630 Ninth Avenue New York 36, New York Circle 6-1717 PHILADELPHIA Charles Bcilon 3 Penn Center Plazo, Rm. 1525 Philadelphia 2, Pennsylvania LOcust 8-6684 WASHINGTON, D.C. Jerome Sandy 713 Third St„ N. W, Washington I, D. C. District 7-2508 PITTSBURGH Milton Broumon 415 Von Broom Street Pittsburgh 19, Pennsy|yani( ATlantic 11630 BUFFALO Minna Zackem 505 Peorl Street Buffalo, New York TL 3-3857
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