1^

-
. . . Don
. . Other
made
. . The
. . Thi-ee
but a good one's needed to keep their past
'sins' from catching up with them."
Film producer-playwright Dore Schary
was a speaker at a recent testimonial dinner
honoring Miami banker and civic leader
Leonard Abess, sponsored by the American
Jewish Committee and the Anti-Defamation
League of Bnai B'rith.
Seven-Up Bottling Co. of Miami has added
Hoffman Beverages, a popular soft
di-ink in the northeast, to its line in a $150,-
000 expansion to win new business. "We
have long needed to complete our beverage
line with real fruit flavors, and sparkling
mixers." explained Sherman J. Tobin.
president of Seven-Up. "This will increase
oui- market penetration with higher unit
sales per outlet, but with the same, or lower,
distribution costs." It's the first time
Seven-Up. a 27-year-old firm in the Miami
area, has added a companion beverage
and also the first time Hoffman has
been franchised out of the New York area.
American Beverage Corp., one of the
largest bottling firms in the nation, bought
control of the Pepsi-Cola Bottling Co. of
Miami and has announced a two-million
dollar expansion program. Julius Darsky,
president of American Beverage, which is
listed on the American Stock Exchange,
said the funds will be spent for a new plant
site and facility capable of tui-ning out 600
bottles a minute. "'We're aiming for a
three-million-dollar-a-year sales volume in
the Miami area." Darsky said. American
Beverage owns and operates Pepsi plants
in Youngstown, Akron and Dayton, and
a flavoring plant with a full line of soft
dnnks in Houston. Darsky hinted that fm--
ther expansion is likely in the Miami area.
NEW ORLEANS
J^ewis Adolph of tlie Venice Theatre conferred
with buyer-booker Bill Cobb at
C&B Theatre Co. . exhibitors seen
around were Anna Molzon. Royal. Norco:
Frank Olah jr.. Star at Albany; Bertha
Poster. 'Violet and Port Sulphur: Joseph
Barcelona. Regina at Baton Rouge; Warren
Salles, Star and Park at Covington;
Charles Bazell. Carol at Deiiham Springs;
Eual Woodfield. Moonlight at West Long
Beach; Bill and Stacy Darcc. New Opera
House. Morgan City; Mr. and Mrs. E. R.
Sellers, Yam at Opelousas; Doyle Maynard,
Natchitoches; John Luster, Page Amusement,
Natchitoches, and Fred Williams,
Lincoln, Baton Rouge.
Georgia Bruno of the F. F. Goodrow office
was convalescing from an infection
that required hospital treatment five days
Kay was back from a week in
Atlanta conferring with Syd 'Whiteman,
his representative in the Atlanta and Jacksonville
Addie Addison, UA,
territory . . . was in town to initiate exploitation for
"Taras Bulba," the Russian "western"
filmed in Argentina where horsemen were
available in large numbers.
The Saenger Theatre is promoting its
new student discount admission setup via a
special screen trailer, lobby display and
newspaper announcements. Young folk 12
to 17 may obtain the discount cards at the
Saenger boxoffice. They are valid when
signed by parents or guardians. The discounts
range up to 50 per cent.
Calling at the Goodrow office was State
Senator Canienter from Bastrop to confer
about an 80-minute motion picture which
he and Arthur Jones, producer of "Wild
Cargo. " on a hunting trip in Asia.
Jones operates a wild animal farm at Slidell.
La. . Circle, a Lazarus theatre
established a .score of years ago foi- Negro
and white patronage, has been shifted to
Negro-only. Maurice Joseph, Lazarus
buyer-booker, said bids will be made for
first run for the Circle.
All seats were filled at the RKO Orpheum
when "Notorious Landlady" was
sneak-previewod between showings of
"Walk on the Wild Side" . theatres
in Mississippi were reopened; the
Pix in Collins by Billy Shoemaker, the Joy
in Shubuta by T. H. Woolridge and the Rex
in DeKalb by George Russell.
Phil Sliman, Mamie and Milton Dui-eau
of Masterpiece Pictures and Leon Blender
of AIP hosted exhibitors and others at a
preview of AIP's "Burn, Witch, Bum" at
the Hodges-Paramount Gulf screening
room, following which cocktails were
served in the Masterpiece Pictures quarters.
QUALITY PRODUCTS
PROMPT ond EFFICIENT SERVICE
SATISFACTION Always
THE QUEEN FEATURE SERVICE, INC
1912>/2 Morris A'
Ingha
SOMETHING NEW
IN SIXTY TWO
??????????????????????
Independent Theatre Owners
of Arkansas
43rd Annual Convention
Entire Top Floor
CENSORSHIP
SHOWMANSHIP AWARDS
Phone: ALp 1-B665
Alabama
Lafayette Hotel
May 1-2-62 Little Rock^ Arkansas
J. T. Hitt, President.
BOXOFFICE :: April 16. 1962 SE-7