1^

TOY STORES
Link your showings oi "Mothra" with the sale of "atomic" suits.
rockets, "Mothra" guns and similar merchandise sold by toy stores,
dime and department stores, etc. Make the window and counter
displays you prepare more attractive through the generous use ol
stills from the picture and cutouts from the posters. Offer the cooperating
store a quantity of guest admissions for a lucky number of
young customers.
"MOTHRA"
COSTUMES
Still No. 110 shows the discovery on an atom-radiated island of young
women only two feet high. The expeditionary force wears special
helmets and other garb to protect them from the radiation. These
helmets and costumes might serve as examples, in a "make-it-yourself"
contest for youngsters wnth judging for "best Mothra costumes"
taking place at a Saturday matinee. Street ballyman might also be
garbed in similar fashion; sign on his back carries full credits.
SCIENCE FICTION CLUBS
In almost every city, there is a science-fiction or a science club where
amateurs and professionals get together to discuss the latest in
modern science and in modern science literature. These clubs are
a natural for "Mothra." Work with the members in your territory; aim
for group theatre parties, assistance in publicity planting and on
local radio/TV shows.
GIANT
"MOTHRA
Sign shop or local handyman should be able to rig up a giant
"Mothra," working from stills, for posting atop theatre marquee.
This should be as elaborate as possible, including a good paint job,
eyes which throw changing rays of light, wings which alternately
open and close, etc. A similar model "Mothra" might "swoop down"
from lobby ceiling.
WEAPONS DISPLAY
Local police and fire departments, and armed services, might supply
weapons of various kinds lor a display in your theatre lobby, or on
the street outside. Caption the display: "These Weapons Couldn't
Stop Mothra'!" Background exhibit with a blowup of Still No. 165.
CHALK
FENCES
Wherever fences or walls are available, chalk up the title, "Mothra!"
If local statutes permit, title might also be stencilled on the streets leading
to your theatre. As a gag, such postings might read—in some
areas — "Mothra, Go Home!"
WRECKING
"
SIGNS
Wherever any local digging or vn-ecking is going on—or, after working
hours, wherever any construction is going on—put up signs reading:
Mothra' Was Here!" Add picture, theatre and playdate credits.
MIGHTY
^MOTHRA^
SHOWMANSHIP
FOR
EVERY SITUATION
IIIIIB IB IIIIBIIliaillia IIIIIB HIB
Selling Aids
TV TroHers: Each TV trailer has a finol frame freeze for superimposed visual
credits, as well as room for local announcer to add theatre and playdate information.
Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th
Ave., New York 22, N. Y.
7"mnscr/p*;ons.' A variety of spot announcements, all open end for local commentator
to add theatre credits. Available on a single disc. Order from your Columbia
exchonge; transcriptions will be shipped direct from New York.
Two Telops: Style A, theatre and station identification Style B, theatre advertising
only. Prices S5.00 without imprint; $7,50 with imprint; $2,00 for each additionol
slide or telop. Specify style and copy desired when you order direct from QQ Title
Card Co., 247 West 46th St., New York 36, N. Y.
Displays:
9' x 12' Flag: single face, 545.00; double face $75.00. Bodge; 40c,
Streamer: 17' long, $16 50 each, Valance 51.65 per runnning foot; minimum length,
10 foot, 12 pennant strong; 30' long, $3 50 Bumper strip: $1,00 each; minimum
order 15. Order from Notional Flag Co., 43 West 21st St., New York 10, N. Y. or
in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont.
Biiiiii
ONE SHEET
Accessmes
Two 22 X 28's
EIGHT U X U's
UTILITY MAT
42 X 60
THREE SHEET
INSERT CARD
SLIDE
TRAILER
40 X 60
24 X 82
• THREE STILL SETS
25 flats ond 10 uprights, prcssbook set,
ORDER ALL ACCESSORIES FROM YOUR COLUMBIA EXCHANGE
GADGETS ON
DISPLAY
Local electrical, radio or TV repair shop might construct a 'Mothra
Gadget," for your lobby or w/indow use, patterned after the atomic
heat ray used in the picture and shown in Still No. 165. Device could
contain various lighting effects and also a few noise (sirens, whistling
effects) attachments. Supplement the gimmick with stills from the
picture, and a picture and playdate announcement.
CIVIL
DEFENSE
Local Civil Defense and similar agencies might be persuaded to
publicize the fact that their personnel are ready for "Mothra," and
any other menace from the sides. Such announcements might be
made via window displays, recruiting posters, etc. Arrange for a
Civil Defense parade to your theatre, on opening day, with posters
carrying the "We're Ready for
CAGED
"Mothra' " line.
MOTHRA"
Using a still of 'Mothra " from the film— either of the winged monster
or of the giant larva which initially destroys Tokyo—construct a giant
papier mache figure, and place it in a wooden cage atop a flatbed
truck, or in your theatre lobby. Placard the display: "It's Real! It's
Alive! It's "Mothra'!"
TEASER AD
CAMPAIGN
Using a title treatment from one of the ad mats, set up a teaser ad
campaign with lines like: "Watch for 'Mothra'!" "See 'Mothra' Thursday!"
'" 'Mothra' Is Coming," etc. In a similar vein, a series of doily
teasers might be set up in advance of regular display advertising: ""12
Days Until "Mothra' Comes," ""11 Days Until 'Mothra' Comes," etc.
GEIGER
COUNTER
If possible, arrange a display of radioactive materials in your lobby,
with a Geiger counter handy to demonstrate its power. Contact a
local high school or neighboring college for the apparatus and substance.
Post appropriate picture copy to background the stunt.
SCIENCE
MAGS
Work with local magazine distributors to display tack cards on
""Mothra" and have them display science fiction magazines in connection
with the opening of picture.
PURLIC
LIBRARIES
"Mothra" might be linked with the various volumes of science and
science-fiction and similar subjects in the public libraries of your
town, via bulletin board displays of stills, book jackets, etc.
RALLY
GIRLS
Send two attractive street bally girls—dressed in abbreviated space
suits—through main business and shopping districts, and in the
vicinity of schools and play areas. Sign on their backs might be along
the lines of: "" "Mothra'—The Worlds Most Fantastic Love Ston'." etc.