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3 1 the<br />
2 ) the<br />
—<br />
then dropped it, after running one edition,<br />
on general objections. Rose said.<br />
"We do not approve of censorship of advertising<br />
by newspapers or an.vone else,"<br />
he said, "We do not feel that the ads as<br />
submitted were objectionable in any way."<br />
In the case of "Phaedra" at the Studio<br />
and Studio North theatres, an acceptable<br />
meeting of minds was achieved by a calm<br />
lengthy, conference be-<br />
and reasonable, if<br />
tween managing director Ross Caccavale,<br />
and Harry Konkle, News director of retail<br />
advertising, the foiTner said. Exception<br />
was taken to the art work. Caccavale, just<br />
back from New York, objected because:<br />
"the film had just opened in New York and<br />
was doing exceptional business. Every ad<br />
I saw there had this same art work. I<br />
don't like to tamper with success, so we<br />
went to bat for it.<br />
"I felt the rejection was a capricious one.<br />
I think they didn't at first take the time to<br />
weigh the ad against < 1 1 what is appearing<br />
elsewhere in the paper,<br />
• film itself,<br />
and 1 reputation of the Studio<br />
Theatre."<br />
He had accumulated a file of clippings of<br />
recent Detroit newspaper theatrical ads<br />
and used them effectively for comparison<br />
with his proposed art, and he paid high<br />
tribute to the reasonable attitude taken by<br />
Konkle. They worked out a compromise by<br />
mortising off a small segment at the lower<br />
portion of tlie illustration.<br />
Caccavale noted that the Studio theatres<br />
have a rigid age limit of 18, with no one<br />
under that age admitted unless accompanied<br />
by a suitable adult.<br />
"I feel that the imperious newspaper<br />
treatment given theatres today is really<br />
discriminatory and reprehensible, particularly<br />
in view of the exorbitant rates<br />
they receive for movie advertising and the<br />
large amount of free publicity they give to<br />
television."<br />
Advertising of "I Spit On Your Grave,"<br />
prepared for a group of about ten theatres,<br />
mostly drive-ins, on a second-nan basis, by<br />
Solomon-Sayles Promotions, was rejected<br />
by the Free Press and accepted by the<br />
News with modification of art work so that<br />
a girl in the ad appeared to be more fully<br />
clad. The Free Press objection was understood<br />
to be based not only on the art work,<br />
but on the phi-ase, "He passed for white<br />
and they loved it," although this had been<br />
widely used in advertising in other media<br />
for the first run—to outstanding business<br />
—at the Fox Theatre.<br />
Outlining the difficulties of working on<br />
preparation of copy, one party in the field<br />
lamented that "the unfoi-tunate thing is<br />
that the papers do not seem to be consistent<br />
in refusing or accepting." Cited<br />
were the policy of one paper in permitting<br />
a nude in art work if standing, but not if<br />
prone, and the refusal of an ad for "No<br />
Room at the Top" for one theatre, but its<br />
acceptance from another after the pictm-e<br />
received the Academy Award.<br />
Norman Jewison is directing "The Thrill<br />
of It All," Ross Hunter-Martin Melcher<br />
comedy for Universal.<br />
Top Variety 24 Post<br />
To W. G. Carmichael<br />
From Southeast<br />
Edition<br />
CHARLOTTE — W. G. "Mike" Carmichael<br />
is the new chief barker chosen by<br />
the crew of Variety Tent 24 at its recent<br />
election. Al Munn was the selection for<br />
first assistant chief barker and Frank<br />
Lewis for second assistant chief barker.<br />
Other new officers are Robert Heffner,<br />
dough guy: Dean Phillips, property master,<br />
and Ray E. Ervin, press guy. Other crew<br />
members are Kip Smiley, Walter Thomas,<br />
Walter Pinson, John Corbett, Mike<br />
Baldivid.<br />
Committee chainnen are Kip Smiley,<br />
membership: Prank Lewis, house: Mike<br />
Baldivid and Walter Pinson, activities;<br />
Walter Thomas, liaison and music. John<br />
Corbett was assigned to aid the chairmen<br />
of these committees as the need for extra<br />
manpower arises.<br />
John Vickers, Carolina Film Service, has<br />
been voted an honorary member for life<br />
in recognition for his many fine services<br />
to Tent 24 and to other Variety tents during<br />
the many years of his membership here.<br />
Tent 24 also held two successful social<br />
activities during the week—a combo dance<br />
Friday night and Las Vegas Night Saturday<br />
1 8 1 , with handsome prizes provided for<br />
the high bidders at the Las Vegas occasion.<br />
CLEVELAND<br />
CLEVELAND<br />
^olitiap<br />
(greetingsi<br />
FROM<br />
LOCAL 160<br />
I. A. T. S. E. &L M. P. M. O.<br />
CLEVELAND<br />
BOXOFTICE :: December 17, 1962 ME-5
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