Boxoffice-December.17.1962

. . Arthur
V ANCOUVER
'Continued from preceding pagei
Torontx) meeting. He got good news on his
return, learning that the Aluminum Co. of
Canada had outlined plans to build an $80
million pulp and paper comple.x at Kitimat
in northern British Columbia. Howard
owns the 700-seat Nachako Theatre, the
only amusement place in the backwoods
company town of 8.000 residents.
The Sunday movies vote received a lot of
publicity ahead of the balloting, which was
due to take place Sunday i9.i The British
Colombia Exhibitors Ass'n members were
hopeful the proposition might carry this
time.
Christmas shopping and bad weather conditions
were keeping grosses down at the
city's first-run theatres. Also contributing
to the nominal drop were holdovers and
BUSINESS OPPORTUNITIES
For Rent or Sols: 24 lully equipped
Brunswick lanes, well established operating
business, choicest location. "LaSalle,"
945 Granville Street, Vancouver, B. C.
movcovers. "The Sky Above—the Mud Below"
was topping the theatres showing
single features, while "Rear Window," a rerun,
did the best downtown. "Tlie Wonderful
World of the Brothers Grimm" held
steady in its 16th week in Vancouver.
Tommy Cook, retired Odeon circuit manager,
is spending the winter with his son in
. California Crutz, retired pro-
.jectionist, is parttime doorman at the
Odeon Plaza, a downtown house . Art
. .
Graburn. manager of the Lux, is now secretary
of the Vancouver branch of Canadian
Picture Pioneers, filling the post made
vacant by the death of Steve Rolston.
Fifth 'Long Day's' Week
TORONTO— "Long Day's Journey Into
Night" continued for a fifth week at the
International Cinema, while the dual Little
got a second week on "Through a Glass
Darkly" in one studio and brought in "Last
Year at Marienbad" for the other section.
The Christie and New Yorker cinemas
teamed up for "The Season of Love," to
which was added "The Most," a documentary
short produced by a Toronto enterprise
which was a festival winner at San
Francisco. The Savoy Cinema presented a
double consisting of "Victim" and "The
Rough and the Smooth," and the Park took
a week with "The Admirable Crichton."
The Kent held "A Taste of Honey" and
"Quartet" while the Metro featured "Nights
of Rasputin."
Two-Way Campaign Under
Way Behind 'Barabbas'
LOS ANGELES—Arthur Manson, campaign
coordinator for "Barabbas," speaking
to a group of .southland exhibitors following
a luncheon hosted by Norman Jackter. Columbia
western division manager, said there
were two campaigns within the selling
structure for the picture, as opposed to the
usual one-dimensional approach. He explained
that in addition to the big sell to
the general public, the campaign had the
advantage also of a built-in religious appeal.
The campaign, he continued, began a year
and a half ago in a step-by-step process of
acquainting the religious community with
the facts of the "Barabbas" filming. An
initial mailing of the Par Lagerkvist novel
on which the film is based, was sent to top
churchmen, editors of religious publications
and religious editors of newspapers. Later
a mailing of a specially created production
book and early London review of the picture
were sent to the same list.
Producer Heitnan Cohen is utilizing
facilities at Producers Studio for filming
AA's "Black Zoo."
VANCOUVER
VANCOUVER
Dominion Theatre Equipment
Company Ltd.
970 Dovie St. Vancouver 1, B.C., Canada
CANADA'S OLDEST ESTABLISHED THEATRICAL
SUPPLY HOUSE.
OVER 41 years serving the trade!
Deal with confidence when purchasing anything in the
!6mm or 35mm line. Get our prices first and save money.
LARGE INVENTORY OF USED THEATRE CHAIRS—
FOLDING CHAIRS. ALL MAKES OF 35mm MACHINES,
ARC LAMPS, RECTIFIERS, LENSES for CINEMASCOPE
—RCA— 16mm SOUND PROJECTORS* SCREENS ETC
SINCERE GREETINGS FROM OUR STAFF.
DAVE FAIRLEIGH, MANAGER
ORPHEUM Theatre
Season's Greetings
and
Best Wishes
From
IVAN ACKERY
Vancouver, B.C.
s.eudon 5 Q'^reetinaS
di
f'
FROM
TRANS -CANADA FILMS
LTD.
916 Davie St. Vancouver, B.C.
WALLY HAMILTON AND STAFF
'S
Season's Greetings
JACK DROY
BOXOFFICE Representative
Vancouver
K-20 BOXOFFICE :: December 17, 1962