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!<br />
' the<br />
. . Charlton<br />
Girls Admitted Free If<br />
Triplets to See 'Girls'<br />
Eddie Miller, manager of tlie Paramount<br />
in Buffalo, promoted a stunt on radio station<br />
WGR through which he offered to<br />
admit gratis all girl triplets of any size or<br />
age to see "Girls! Girls! Girls!" The radio<br />
copy read:<br />
"Calling all girls. Calling all girls. Calling<br />
all girls. That's right. Girl triplets is<br />
what we're looking for. Girl triplets of any<br />
size or any age. We want you to be our<br />
guests to see Elvis Presley in 'Girls! Girls!<br />
Girls new Technicolor movie which<br />
starts Friday at the Paramount Theatre in<br />
downtown Buffalo. If you qualify, all you<br />
have to do is to send WGR a card or letter<br />
and we'll do the rest. The address: Frank<br />
Dill, Station WGR, 2065 Elmwood Ave..<br />
Buffalo 7. N.Y. You don't have to do anything<br />
else—just be a girl—and a member<br />
of a girl triplet family."<br />
Miller also had a contest on radio station<br />
WEBR in which guest tickets were<br />
offered to persons who sent in the longest<br />
lists of pictures in which Elvis Presley has<br />
starred.<br />
HOW TO<br />
KEEP YOUR<br />
PIGEON HAPPY<br />
IN ONE EASY<br />
LESSON<br />
Name-Dog Contest Wins<br />
A Trip to Disneyland<br />
Six-year-old Jimmy Bayer was declared<br />
winner in a highly successful name-the-dog<br />
contest at the Cooper Foundation State<br />
Theatre in Omaha, Neb., for "Lady and the<br />
Tramp." Jimmy's wimiing name was "King<br />
Arfer" and it brought for him a jet plane<br />
trip for two to California and a visit to<br />
Disneyland.<br />
The Pard contest winner said he will take<br />
his mother on the trip, which will be made<br />
in Januai-y. It will be a thrill for his<br />
mother, too, who has not seen a brother in<br />
California for 15 years. The jet trip and<br />
$150 in spending money wUl be provided by<br />
Swift & Co. Jack Klingel, Omaha city<br />
manager for Cooper Foundation Theatres,<br />
said the response for the contest was great<br />
and had much to do with the successful<br />
four-week run.<br />
Lion Is Going Into Stores<br />
With Release of 'Lion'<br />
A national tiein with the Sterling Doll<br />
Co. was effected by 20th-Fox whereby<br />
replicas of the lion who appears in "The<br />
Lion," will be featm-ed in stores across the<br />
country. Called King Zamba, the lion,<br />
which is manufactured in all sizes and<br />
poses, will be displayed and sold in toy<br />
stores and major chain outlets, including<br />
Kresge, J. C. Penney and W .T. Grant.<br />
Sterling Doll is cooperating on special<br />
window displays, in store displays, newspaper<br />
ads and giveaways on local television<br />
programs. The film is being prereleased<br />
at Christmas time prior to its general<br />
February release.<br />
You, Too, Can Write Your Own Ad Copy<br />
The three ads reproduced above—two<br />
2-col. and a 1-col. layout—are examples<br />
of what can be done with pressbook material<br />
and newspaper service mats<br />
(usually free) in composing original ads.<br />
These come from the Pitt Theatre in<br />
Lake Charles, La., through the office of<br />
Earl Perry, general manager of Pittman<br />
Theatres, in New Orleans. The<br />
original part of the ads, of course, is the<br />
leading copy.<br />
At right, top, is the front page of a<br />
booklet made up of five 4'/4x5-inch<br />
sheets, printed on one side and stapled.<br />
. .<br />
.<br />
The inside sheets contained star illustrations<br />
and such copy as "The 'Pigeon'<br />
The<br />
Hunter Heston .<br />
Star of 'Ben-Hur' and 'El Cid' Switches<br />
from Chariots to Comedy," with an<br />
illustration of Heston. Some 1,500 of<br />
these booklets were distributed at shopping<br />
centers and at the college football<br />
game on the Saturday before opening.<br />
A like number of the bookmarks, also<br />
reproduced above, were distributed at<br />
schools and the high school football<br />
games. Perry reports that all radio<br />
spots were in Italian except the film<br />
title, star names, etc. Twenty spots were<br />
used on the day before opening. A live<br />
pigeon in a cage, properly bannered,<br />
was used in the lobby and in front of<br />
the boxoffice prior and during the<br />
engagement.<br />
Honor Salutes to Three Texas Managers<br />
Bounty at Philadelphia<br />
City representative Predric R. Mann was<br />
named an honorary captain of the HMS<br />
Bounty, by the master of the vessel. Capt. A recent issue of Weekly Digest, Interstate<br />
Theatres booklet for managers,<br />
Ellsworth T. Coggins. The Bounty arrived<br />
in the port of Philadelphia November 13 honors Jim Tharp, manager of the Bowie<br />
to herald the opening of "Mutiny on the Theatre in Brownwood, for the high concession<br />
average he has maintained: Till-<br />
Bounty."<br />
BOXOFFICE Showmandiser : : Dec. 17, 1962 -^203 —<br />
man Bond, Arcadia at Temple, for a fine<br />
newspaper story and art on the opening of<br />
his operetta series, and Clay Fluker, Palace<br />
at Corsicana, for same as Manager Bond.<br />
Interstate operates theatres in TTexas.
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