Boxoffice-March.09.1964

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CHARLOTTE
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T ulu Porter, dancing star in Universal's
"The Brass Bottle." is in the Charlotte
exchange area helping presell the film which
opens at Consolidated Theatres' Plaza Friday
1. She came in February 27 to begin
a heavy schedule of personal appearances
continuing through March 14. Exploitation
stunts reminiscent of the roaring
'20s were set up for Miss Porter by
David Kane, Universal publicity manager,
including press luncheons, invitational
cocktail parties in conjunction with the
March 13 grand opening of the Charlotte
Chr.vsler-Plymouth Corp., and a parade of
TV celebrities and beauty queens from
towns and cities of both Carolinas. Following
the parade, the new Chr.vsler-Plymouth
company will be host for free hot dogs,
soft drinks and balloons. For the first time
in history, children under 12 will be given
rides on a "magic flying carpet
(known to its inventor as an airmobile
which he once navigated across the Mississippi
riven flying about a foot off the
ground.
beauty contest selecting "Miss Bras.s
will be held, the winner receiving
a one week, all-expense-paid trip to the
New York World's Fair. A limerick contest
for "The Brass Bottle" will reward
its winner w'ith a two-week, all-expense-paid
trip to the fair while other contestants
share prizes consisting of 400 appliances.
Miss Porter, other exotic dancers
and "the magic carpet" will also visit Columbia
and Greenville, S. C, and Fayetteville.
Raleigh. Durham. 'Winston-Salem and
Greensboro, North Carolina.
Several managerial changes have been
made in Consolidated theatres. Jackie
Pearce was transferred from the East 70
Drive-In. Burlington, to the North 220
Drive-In. Asheboro. Leroy June moved
from the Starlite. Spartanburg. S. C, to the
70 at Burlington, Mrs. Carolyn Gilis
the new manager at the Starlite
in Spartanburg.
I Everett Olsen, former Paramount exploiteer
in the Charlotte office and more
at Paramount's Dallas exchange,
stopped by to visit old friends on his way
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to the Paramount home office in New York,
where he has been assigned after four
years in Dallas.
Scott Lett, Howco vice-president, returned
from a New York business trip . .
.
Viola 'Wister of Howco spent a w^eekend
with her parents in Marion, then attended
the state Republican convention February
27, 28 in Greensboro as a delegate.
Senator Barry Goldwater was one of the
speakers.
Irene Monahan of Howco spent a weekend
in Charleston, S. C, where she went
especially to attend the capping ceremony
of her niece, Mary Veronica Cleaver, a
student nurse at St. Francis of Xavier Hospital
. Malone, Howco shipper, has
returned to work after a tonsillectomy .
Mr. and Mrs. Harry Cooke, Center Theatre,
Mount Olive, have a new grandson.
He was born on Valentine Day to their
daughter and son-in-law. Dr. and Mrs.
Miles Britt, Norfolk, Va. The baby has
been named John Miles Britt III.
Projects approved by WOMPIs at their
February meeting included providing bingo
prizes and entertainment for the Crittenton
Home, buying books for retarded children at
Wilmore School and working in the coffee
shop at Presbyterian Hospital. Miss Willie
Lloyd, a student of religious education at
Pfeiffer College, was chosen as recipient of
a $200 WOMPI scholarship for 1964. Sylvia
Lambert, finance chairman, announced
that proceeds from a chili supper and
white elephant sale March 5 at the Piedmont
Natural Gas Co. would go to the
WOMPI charity fund. A comedy skit commemorating
Washington's birthday w-as
given by the Sling-Shot Mountaineers
Doris Furr, Dessie Guyer. Ruth Collins and
Rose Hutton, all of Columbia, with Jeanette
Royster, Buena Vista, as emcee.
New Manchester Drive-In
May Open in Mid-April
MANCHESTER, TENN.— Completion
the 530-car drive-in two miles north of
here on Highway 41 is expected around
mid-April if weather permits, according to
J. S. Cardwell of Sparta, general manager
and secretary-treasurer of the Mid-Tennessee
Amusement Co.
The circuit, headed by Ernest Martin of
Winchester, also owns the Arnold Drive-
In on Highway 55 as well as theatres in
Sparta, McMinnville, DeKalb, Smithville,
Dayton and Lawrencebui'g.
Martin Sends Chuck Yawn
To Strand, Athens, Tenn.
ATHENS. TENN.—Charles "Chuck"
Yawn, a native of Florida, is the new manager
of the Strand Theatre, assigned here
by Martin Theatres, the operating circuit.
Yawn comes here from Alabama where he
had served w-ith Martin units .several years.
Yaw'n follows Oscar Swain in the local
post. Swain having resigned to accept a
position with Associated Theatres of Cleveland
as city manager of that circuit's thi'ee
Youngstown, Ohio, drive-ins. Swain had
been manager here only a few months.
Updating in New London
From Eastern Edition
NEW LONDON. CONN.—Stanley Warner
plans extensive remodeling of the firstrun,
downtown Garde.
of
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BOXOFFICE March 9. 1964 SE-5