Boxoffice-March.09.1964

. . Paul
MONTREAL
Kfany local theatres started showing the
official pictures of the Sonny Liston-
Cassius Clay championship boxing fight
just two days following the Miami match.
The following United Amiusement Corp.
houses added the fight film to their regular
feature programs— the Strand. Rialto.
Savoy, Dorval and the Versailles' Blue and
Red rooms, the Francais. Rivoli. Papineau
and Granada ... An estimated 9.000
persons paid more than $40,000 to watch
Cassius Clay defeat Sonny Liston at Montreal
Forum s closed-circuit television presentation.
It was the first time that the
Forum ventured into that field and Ken
Reardon. general manager, said. "It was
an experiment and well worthwhile. We
felt that the picture we received was excellent."
Nate Halpern. president of Theatre
Network Television, said that the
Montreal venture was very satisfactory.
Jean-Pierre Desmarais. president of Select
Films, reported he had made a wide
choice of films during his stay in Paris.
Back home a few days Desmarais left on
another buying trip for his distributing
company. Before leaving he enjoyed a
weekend of skiing with his son. Desmarais
is also a great lover of fishing and hunting
. Gendron. owner of the Laurier
Cinema of Victoriaville and of the Drummond
Theatre of Drummondville. was vacationing
in Miami Beach, from where he
postcarded Archie Cohen and Eddie White,
manager and booker at Warner . . . Andre
Pepin of Art-Films was in Quebec City
on business.
Ernest Cousins. 98. grand old man of
Montreal and one of the founders of United
Amusement Corp.. was given high homage
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Montreal 34
Tel. No. 842 6762
Car} now serve you beiter from
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Complete booth equipment
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