Boxoffice-October.03.1966

I
owned
'
New Lincoln Plaza Target
Is Thanksgiving Opening
WORClSltk, MASS— W nil
steel
smn.liii..l
again availahic on the construction site
for the first time in two months, work has
been resumed on the S5()-seat theatre in Lincoln
Plaza Shopping Center. Francis VV.
Madigan is general contractor in the project.
CMR (C'onneclicul. Massachusetts. Rhode
Island) Theatres originalK had set October
1 as the opening date tor the S.^OO.OOO structure.
Ouc to the construction setback, the
circuit now has expressed hopes of moving
into the theatre as early as Thanksgiving.
located between Lincoln Street and the
Lincoln Lanes bowling estahlishiiient. the
Lincoln Plaza will be the first completely
new indoor theatre built in Worcester since
the \9M)s.
NEW HAMPSHIRE
\Jl7cstcrn film star Roy Rogers appeared
September 16 at the Nashua Public
Shooting Center and did some fancy shooting,
as well as speaking about the Winchester
National Cla\bird Tournament, of which
he was named national director. He was on
a barnstorming ten-day tour through seven
cities.
Theatre operators were pleased to hear a
report from the New Hampshire Department
of Employment Security that unemployment
in the state had decreased another
100 workers, bringing the jobless figure
down to 3.850. Total unemployment as of
mid-September 1965 stood at 5,900. or 2.1
per cent of the work force, as compared to
the new figure of \.} per cent.
The Audrey Hepburn film, "How to Steal
a Million." went into its second big week
at the Queen Cinema Theatre, formerly the
State, in Manchester. At the King Cinema.
by the same management, a sevenday
exclusive limited engagement started for
"The Greatest Story Ever Told" September
14.
Quarterback John Torok
Joins STV Sales Staff
HAkllOKD— John lori.k. quarterback
for the Hartford Chapter Oaks football
team, has joined the sales promotion-public
relations staff of WHCT-TV (Channel 18).
the RKO Cieneral subscription television experiment
here.
Part of his responsibilities will include
speaking engagements before service clubs
and other lug.ini/ations in northern Connecticut
anil western Massachusetts.
To Renovate ESE Coliseum
WEST SPRINGFIELD, MASS.—The
Hoard of trustees of the Eastern States Exposition
has voted to spend $250,000 for current
and immediate renovations of the coliseum
and also to imdertake a canvass of
New England governors to explore the possibility
of building a new coliseum on a regional
basis.
Governor's Proclomation Marks Start
Of 'Movie Month in Massachusetts
BOSTON — A proclamation Iroiu Cjo\.
John A. Voipe kicked off "Movie Month
in Massachusetts" as part of the Theatre
Owners of New England promotion in
connection with National Movie Month
in October, Carl Goldman, executive secretary
and legislative counsel of TONE, announced.
Similar proclamations are expected to be
issued for exhibitors in each of the other five
New England states— Maine. New Hampshire.
Vermont. Rhode Island and Connecticut.
National NUnie Month in October in New
Llngland is kicking off with "a heavy degree
of enthusiasm and promotion" both by
TONE and its member exhibitors. Cioldman
reported, and Edward S. Redstone, president
of TONE and president of Redstone Theatres,
chairman of National Movie Month in
New England committee, said: "It's time for
every exhibitor to get going— it's shoot-theworks
time!"
Should Re\lve ThcatreKoing
"We feel this is an important el fort to
gel people to go to more movies." Redstone
continued. "The film companies are releasing
a flow of good releases in a lean period
to keep the momentum of summer business
going. Now is the time for theatre owners
to capitalize on this project, locally and effectively.
The grass-roots program should be
followed through at the local level for maximum
impact. It will undoubtedly reactivate
filmgoing and. coupled with the local efforts
and the national program, should bring good
business in theatres.
"National Movie Month can only be
spelled out in increased ticket sales. It is up
to exhibitors to make the most of what we
are being given and to utilize all the tools
for a tremendous grass-roots effort.
T he visual
implication of 'Movie Month' is tremendous
and wc arc confident that it will be :•
great success, not only in our own locations
but all over the countrv."
Promotion kits to Exhibitors
TONE, at a special meeting at the \ arielv
Club, chaired by Redstone; Malcolm C.
Green, TONE board chairman and treasurer
of Interstate Theatres, and James Mahoncy,
general manager of Interstate Theatres,
set the stage for one of the biggest promotions
lor films in its history. .A kit. containing
material from NATO, and localK
produced ad mats, press releases to be planted
in local newspapers, radio spots. T\
spots, photo stills, banner and sign copy, has
been set to every New England exhibitor
member gratis.
Other members of TONE'S Movie Month
tres; .Mberl Dastz. D.i\lz Ihe.ilres; Nelson
Wright, buyer-booker, Wright Theatre Enterprises;
Samuel Pinanski. president, .-Vmcrican
Theatres; Chester Stoddard, president.
New England Theatres; "Doc" Romanow.
B&Q Theatres, and Connie Russell, Bijou
Theatre, Bangor, Me. The entire New England
Movie Month project is being coordinated
by Goldman and Joseph Bean, Interstate
Theatres.
NEW HAVEN
Sobcrl Spodick, partner in the Nutmeg
. . . Jay Steinberg has been
Theatre Circuit, and Mrs. Spodick arc
parents of a baby girl, who will be called
Rachel Louise
named manager of the Ferguson-Sampson-
Spodick Cheshire Cinema, Cheshire.
.Vnthcmy Masclla. for many years with
Loew's Poli-New England Theatres in Connecticut
cities, has been named leading
sales representative in the southern New
L'ngland region for the third time in six
years by the Honor Club of John Hancock
Mutual Life Insurance Co. He sold more
than S 1,000.000 worth of insurance in each
of the past two years.
'Greatest Story' Maine
Premiere in Portland
PORll AND— Ihe .Maine premiere of
UA's "The Cireatest Story Ever Told" was
held at the downtown Empire.
The George Stevens production is playing
at SI. 50 top on a nonrescrved polic\.
Pilmaek Is Very Proud Of Their
committee, in addition to Redstone. Green
SPiCIAL
^ » . »
TRAILERS TO CXPLOIT
j >
and Mahoncy. are: Julian Rifkin. past pres- B i , y. * ^ J
ident of TONE and president of Rifkin
Drive-In Theatres; Richard Smith, president
of General Cinema Corp.; Roger Lockwood. ^ *
Lockwood & Gordon; E. M. Locw. E. M. ^^^^^^
Loew Theatres; Albert Lourie. Lourie Thea- 'J" * w»«asm
ADULT FILMS-Nationwide!
"HOT-BLOODED WOMAN"
"THE VELVET TRAP"
"OBSCENE COUCH"
"THRILL DEVIATES"
SACK
AMUSEMENT
ENTERPRISES
FOUNDED 1919
1710 Jockson — Rl 2 9445 — Dallas 1, Tcxos
4)07 Bedford Rood HU 6 6654 Baltimore 7, Md
JJIrlUjI
ll^.i.l ln.p,f,,li„n ^,,,,11 fln.l
iu«l Ihf Irailrr^ >ou nf*d tii
rxploll \AT. MOVIE MONTH
FILMACK CHICAGO 5, III.
BOXOFFICE October 3, 1966 NE-1