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<strong>QBE</strong> <strong>European</strong> <strong>Operations</strong> <strong>plc</strong> Annual report 2011 06<br />

Our business and strategy<br />

Our vision is to be recognised by brokers and<br />

clients as Europe’s leading specialist business<br />

insurer and reinsurer. We are confident in our<br />

ability to achieve this strategic ambition by<br />

continuing to focus on growth by acquisition,<br />

product and geographic diversification and strong<br />

underwriting discipline, all underpinned by our<br />

brand promise and foundational values and<br />

effective risk and capital management.<br />

Strong<br />

Empowers<br />

Foundational values<br />

Brand values<br />

Underwriting discipline<br />

Our vision<br />

Growth by acquisition<br />

geographic diversification<br />

Product and<br />

Specialist<br />

Delivers<br />

Entrepreneurial<br />

Growth by acquisition<br />

We have a strong record of successfully<br />

acquiring companies that complement and<br />

extend our existing business and increase<br />

our presence in Europe. In 2000, our acquisition<br />

of Limit Group enabled us to expand into the<br />

Lloyd’s market and, in the same year, we<br />

acquired Iron Trades. We have subsequently<br />

made eight further acquisitions and established<br />

offices in 11 <strong>European</strong> countries as well as in<br />

Singapore, Canada and Dubai. In 2010, our<br />

acquisition of Brussels-based Secura NV added<br />

immense value to our reinsurance capabilities<br />

and to our profile in Europe.<br />

<strong>QBE</strong> EO<br />

<strong>QBE</strong> EO is a division of <strong>QBE</strong> Insurance Group.<br />

Group’s vision<br />

To be the most successful global insurer and<br />

reinsurer in the eyes of our customers, our<br />

people, our shareholders and the community.<br />

Australia<br />

<strong>European</strong><br />

<strong>Operations</strong><br />

<strong>QBE</strong><br />

North<br />

America<br />

Product and geographic diversification<br />

We write a broad range of products across a wide<br />

geographic area. This reduces our overall risk<br />

exposure and enables us to achieve consistent<br />

returns, even during years of unusual losses. It also<br />

means that we are able to offer clients the choice<br />

of writing business on Lloyd’s or company paper.<br />

Underwriting discipline<br />

We aim for a 15% cross-cycle return on<br />

allocated capital on all business lines. It is<br />

our policy to discontinue lines that do not meet<br />

our target rate of return, rather than to chase<br />

top-line growth.<br />

• We will grow and deliver market-leading<br />

profitability in all our chosen businesses.<br />

• We will excel in the design and delivery<br />

of our products and services.<br />

• We will develop “can do” people who live<br />

our Essential Behaviours in everything<br />

they do.<br />

• We will increase the long-term wealth<br />

of our shareholders.<br />

Asia<br />

Pacific<br />

Latin<br />

America<br />

Brand promise<br />

We have a distinctive brand and strive for<br />

excellence, based on five promises:<br />

• Strong and growing market presence<br />

coupled with financial strength in<br />

underwriting (see page 26);<br />

• Empowerment through a collaborative<br />

“can do” spirit throughout the business and<br />

with our business partners (see case study:<br />

road safety on page 33);<br />

• Specialists in every business line and<br />

consistently across all disciplines (see<br />

case study: Cyber Response on page 10);<br />

• Entrepreneurial solutions to business risk<br />

(see case study: expanding our reinsurance<br />

business on page 18); and<br />

• Delivery of reliable and responsive solutions<br />

(see case study: <strong>QBE</strong> Rehabilitation wins<br />

Post magazine Rehab First Awards on<br />

page 23).<br />

Foundational values<br />

Our values, which underpin the unique <strong>QBE</strong><br />

culture, are demonstrated through <strong>QBE</strong>’s nine<br />

Essential Behaviours, known by the acronym<br />

OPENUP<strong>QBE</strong>. These behaviours and attitudes,<br />

as applied by <strong>QBE</strong> people on a day-to-day<br />

basis, are the common threads binding<br />

together the diversity of our worldwide<br />

organisation. We aim to employ, retain and<br />

develop the best available people in the<br />

industry. Our OPENUP<strong>QBE</strong> programme,<br />

which is actively promoted to staff across<br />

<strong>QBE</strong>, underpins this strategy (see page 25).

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