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Undue Influence: Definitions and Applications - California Courts ...

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to pair up with "buddies," which helps them do so. The cult generates its own information<br />

<strong>and</strong> propag<strong>and</strong>a, <strong>and</strong> distorts or misquotes information from others.<br />

• Thought Control. Cults define reality as being black <strong>and</strong> white, or good <strong>and</strong> evil. Members<br />

are encouraged to internalize the group’s truth. Language is used in ways that discourage<br />

thought <strong>and</strong> reduce complexity. This includes the use of clichés, platitudes, <strong>and</strong> "buzz<br />

words." Critical thinking, analysis, <strong>and</strong> constructive criticism about the leader, doctrine, or<br />

policy are discouraged. The use of denial, rationalization, justification, <strong>and</strong> wishful thinking<br />

is pervasive. Chanting, meditating, praying, speaking in "tongues," <strong>and</strong> singing or humming<br />

are encouraged to interfere with thought <strong>and</strong> communication.<br />

• Emotional Control relates to the manipulation of members’ feelings. Members are led to<br />

believe that others’ problems are their fault <strong>and</strong> made to feel guilty for who they are, their<br />

families, their past, their affiliations, <strong>and</strong> their thoughts, feelings, <strong>and</strong> actions. Fears about the<br />

"outside" world, of enemies, of losing one's "salvation," of leaving or being shunned by the<br />

group, <strong>and</strong> of disapproval are promoted. Emotional control is achieved by producing extreme<br />

emotional highs <strong>and</strong> lows. Other tactics include ritual <strong>and</strong> public confession of "sins," the<br />

indoctrination of phobias, <strong>and</strong> the programming of irrational fears about what will happen if<br />

they leave the group or question the leader’s authority.<br />

Allegations of unfair persuasion by cults were made in several highly publicized events<br />

including the Jonestown mass suicide/murder of 1978 in Guyana <strong>and</strong> the 1993 siege of a<br />

compound of Branch Davidians, a religious group originating from the Seventh Adventist<br />

Church. The Jonestown event claimed the lives of almost 1,000 followers of cult leader Jim<br />

Jones, <strong>and</strong> the 51-day siege between the Branch Davidians <strong>and</strong> federal authorities in Waco,<br />

Texas in 1993 ended with a fire that killed the group’s leader, David Koresh, <strong>and</strong> 81 of his<br />

followers (Washington Post, 1997).<br />

Controversies Surrounding Cults<br />

Applying psychological theories <strong>and</strong> principles to cults raised a storm of controversy with<br />

cult followers <strong>and</strong> critics, civil libertarians, religious groups, <strong>and</strong> academics engaging in highly<br />

publicized disputes. During the 1980s, Margaret Singer was among those mental health<br />

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