Marketing Media in Australia - Our Community

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Direct Mail Advertising - What Business People Think
Contents
Preferred Method of Receiving Information
Do Business People Enjoy Receiving Direct Mail
Major Strengths of Direct Mail
Major Weaknesses of Direct Mail
Cost Effectiveness of Direct Mail
Do Business People Prefer to Receive an Advertising Email or Direct Mail
Do Business People Prefer to Receive Catalogues via Mail or Internet
How to Increase the Chances of Direct Mail Being Opened
How to Increase the Chances of Direct Mail Response
What Percentage of Direct Mail is Opened and Read by Business People
Why Some Direct Mail is Not Opened
What Percentage of Business People Respond to Direct Mail
What Motivates Business People to Respond to Direct Mail
The Future of Business-to-Business Direct Mail
Planned Usage of Direct Mail in the Next 12 Months
What Advertisers Can Do to Ensure Mail is Passed on to the Boss
What Advertisers Can Do to Ensure Mail is not Passed on to the Boss
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Of the Direct Mail Received, What Percentage is Passed on
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