Marketing Media in Australia - Our Community

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156 Marketing Media in Australia Does Receiving Unaddressed Advertising Mail Influence the Buying Decision 58% of Consumers say receiving Unaddressed Advertising Mail influences their buying decision. This figure is similar to the 55% of Consumers who say they purchase as a result of receiving Unaddressed Advertising Mail as detailed later in this report.
157 Unaddressed Advertising Mail Does Receiving It Influence the Buying Decision 70% 60% 58% 50% 40% 41% 30% 20% 10% 0% 1% Yes No Unsure YES I get most of my shopping information from it I only shop where I know the bargains are I use it to do my shopping locally NO Not when I don’t even look at it I bin it without reading it It’s just rubbish UNSURE I look at it but am not sure if it influences me Good question - don’t know It might - I‘m not too sure Base: Sample = 1,100. Source: ResponseAbility Consumer Research 2001.
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Marketing Media in Australia Volume
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Marketing Media in Australia Direct
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Marketing Media in Australia TV Adv
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Executive Summary 1
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3 Executive Summary Introduction We
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13 Executive Summary Consumer Perce
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17 Executive Summary Email Advertis
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19 Executive Summary TV Advertising
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21 Executive Summary Radio Advertis
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23 Executive Summary Newspaper and
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25 Executive Summary Business Attit
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27 Executive Summary Insights for D
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29 Glossary of Terms Solicited Pers
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General Questions 31
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33 General Questions Consumers Perc
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35 Direct Mail Advertising - An Ove
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37 Consumers Percentage of Consumer
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39 Direct Mail Percentage of Consum
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41 Direct Mail How Consumers Prefer
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49 Direct Mail What Prompts Consume
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51 Direct Mail What Percentage is O
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53 Advertising Material Do Consumer
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55 SMS Advertising Messaging Are Co
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57 SMS Advertising Messaging Do Con
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73 Direct Mail Advertising What Con
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Solicited Personalised Mail 75
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79 Solicited Personalised Mail What
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81 Solicited Personalised Direct Ma
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83 Solicited Personalised Mail What
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Newspaper and Magazine Advertising
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237 Survey Details The results and
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