Marketing Media in Australia - Our Community

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228 Marketing Media in Australia What Consumers Like About Newspaper and Magazine Advertising 81% of Consumers can nominate an element of Newspaper and Magazine Advertising that they like. The main reasons that those Consumers like Newspaper and Magazine Advertising are that it is seen to provide useful information, it can be either read or ignored and the fact that it can be viewed at a time of the Consumer’s choosing.
229 Newspaper and Magazine Advertising What Consumers Like About It APPEAL Other COMMENTS Well presented Less intrusive Indifferent Variety % 37 Nothing Try to ignore them Absolutely nothing Don’t read ads Hate them 19 Information Exposure to new products and services A lot of information about products Awareness of new products Gives all the information 18 Choice Choose to read it or not Can skip over or read Don’t have to read it Easy to ignore 11 Timing Can read it later and not in your face Can cut it out and read it Can read it at my leisure Can take it with you 10 Visuals Good usage of colour Colourful pictures Colourful ads Colourful 3 Convenience Compares prices and quality Can shop from home Can read in detail Can skim easily 2 Base: Sample = 1,100. Source: ResponseAbility Consumer Research 2001.
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Executive Summary 1
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29 Glossary of Terms Solicited Pers
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General Questions 31
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35 Direct Mail Advertising - An Ove
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37 Consumers Percentage of Consumer
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39 Direct Mail Percentage of Consum
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41 Direct Mail How Consumers Prefer
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49 Direct Mail What Prompts Consume
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53 Advertising Material Do Consumer
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Email Advertising 163
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Marketing Media in Australia - Our Community

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