Marketing Media in Australia - Our Community

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216 Marketing Media in Australia Does Radio Advertising Influence the Buying Decision 18% of Consumers say that Radio Advertising influences their purchasing decisions. This figure is similar to the 14% of Consumers who say they purchase as a result of Radio Advertising as detailed later in this document.
217 Radio Advertising Does It Influence the Buying Decision 90% 80% 81% 70% 60% 50% 40% 30% 20% 10% 0% 18% 1% No Yes Unsure YES I listen to radio all day at work They’ve got me captured driving around all day I enjoy radio ads and I am definitely influenced by them NO I tune out to radio ads I only listen to non-commercial radio I try not to be influenced by ads UNSURE I don’t think so but I could be I don’t know Who knows Base: Sample = 1,100. Source: ResponseAbility Consumer Research 2001.
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Marketing Media in Australia Volume
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Marketing Media in Australia Direct
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Marketing Media in Australia TV Adv
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Executive Summary 1
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3 Executive Summary Introduction We
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5 Executive Summary Consumer Attitu
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13 Executive Summary Consumer Perce
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17 Executive Summary Email Advertis
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19 Executive Summary TV Advertising
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21 Executive Summary Radio Advertis
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23 Executive Summary Newspaper and
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25 Executive Summary Business Attit
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27 Executive Summary Insights for D
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29 Glossary of Terms Solicited Pers
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General Questions 31
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33 General Questions Consumers Perc
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35 Direct Mail Advertising - An Ove
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37 Consumers Percentage of Consumer
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39 Direct Mail Percentage of Consum
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41 Direct Mail How Consumers Prefer
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49 Direct Mail What Prompts Consume
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51 Direct Mail What Percentage is O
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53 Advertising Material Do Consumer
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55 SMS Advertising Messaging Are Co
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57 SMS Advertising Messaging Do Con
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General Questions - Business People
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79 Solicited Personalised Mail What
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81 Solicited Personalised Direct Ma
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113 Direct Mail Preferred Method of
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115 Direct Mail Do Business People
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117 Direct Mail What Business Peopl
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119 Direct Mail What Business Peopl
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127 Direct Mail How to Increase the
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129 Direct Mail How To Increase the
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131 Direct Mail What Percentage is
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135 Direct Mail What Percentage Res
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137 Direct Mail What Motivates Busi
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139 Direct Mail The Future of Busin
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143 Direct Mail Gatekeepers and Per
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Email Advertising 163
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