Marketing Media in Australia - Our Community

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80 Marketing Media in Australia Does Receiving Solicited Personalised Mail Influence the Buying Decision 56% of Consumers say that receiving Solicited Personalised Mail does influence their buying decision.
81 Solicited Personalised Direct Mail Does It Influence the Buying Decision 60% 56% 50% 40% 42% 30% 20% 10% 2% 0% YES NO I get stuff sent to me so I can make a decision Of course it does - that’s why I ask for it It certainly does It’s usually just information for the kids’ school projects I am not in the market to buy things I don’t think so - no UNSURE I suppose if I have asked for it - I don’t know I am open to many influences | am not sure Base: Sample = 1,100. Source: ResponseAbility Consumer Research 2001.
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Marketing Media in Australia Volume
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Marketing Media in Australia Direct
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Marketing Media in Australia TV Adv
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Executive Summary 1
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3 Executive Summary Introduction We
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5 Executive Summary Consumer Attitu
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7 Executive Summary Percentage of C
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9 Executive Summary Percentage of C
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11 Executive Summary Consumers Pref
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13 Executive Summary Consumer Perce
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15 Executive Summary Unaddressed Ad
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17 Executive Summary Email Advertis
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19 Executive Summary TV Advertising
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21 Executive Summary Radio Advertis
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23 Executive Summary Newspaper and
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25 Executive Summary Business Attit
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27 Executive Summary Insights for D
Page 35 and 36: 29 Glossary of Terms Solicited Pers
Page 37 and 38: General Questions 31
Page 39 and 40: 33 General Questions Consumers Perc
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Page 43 and 44: 37 Consumers Percentage of Consumer
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Page 59 and 60: 53 Advertising Material Do Consumer
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131 Direct Mail What Percentage is
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135 Direct Mail What Percentage Res
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137 Direct Mail What Motivates Busi
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139 Direct Mail The Future of Busin
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141 Direct Mail Planned Usage in th
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143 Direct Mail Gatekeepers and Per
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Unaddressed Advertising Mail 145
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147 Unaddressed Advertising Mail (U
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149 Unaddressed Advertising Mail Wh
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151 Unaddressed Advertising Mail Do
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157 Unaddressed Advertising Mail Do
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Email Advertising 163
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165 Email Advertising - An Overview
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167 Email Advertising - What Consum
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169 Email Advertising Do Consumers
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171 Email Advertising What Consumer
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173 Email Advertising What Consumer
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175 Email Advertising Does Receivin
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177 Email Advertising What Percenta
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179 Email Advertising How Many Cons
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181 Email Advertising - What Busine
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183 Email Advertising Do Business P
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185 Email Advertising How Many Adve
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187 Email Advertising Business Peop
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TV Advertising 189
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191 TV Advertising - An Overview Co
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193 TV Advertising - What Consumers
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195 TV Advertising Do Consumers Enj
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197 TV Advertising What Consumers L
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199 TV Advertising What Consumers D
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201 TV Advertising Does TV Advertis
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203 TV Advertising What Percentage
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Radio Advertising 205
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207 Radio Advertising - An Overview
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209 Radio Advertising - What Consum
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211 Radio Advertising Do Consumers
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213 Radio Advertising What Consumer
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215 Radio Advertising What Consumer
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217 Radio Advertising Does It Influ
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219 Radio Advertising What Percenta
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Newspaper and Magazine Advertising
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223 Newspaper and Magazine Advertis
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237 Survey Details The results and
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Marketing Media in Australia - Our Community

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