Marketing Media in Australia - Our Community

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Marketing Media in Australia
What Consumers Don’t Like About
Unsolicited Personalised Mail -
Prior Relationship
65% of Consumers can nominate an
element of receiving Unsolicited
Personalised Mail - Prior Relationship that
they don’t like.
The main reasons that those Consumers
do not like receiving Unsolicited
Personalised Mail - Prior Relationship are
that there is too much of it, that some of it
is junk, that it can contain bad news and
the fact that the Consumers did not ask
for it to be sent.