Marketing Media in Australia - Our Community

143
Direct Mail
Gatekeepers and Personal Assistants
What Advertisers can do to Ensure Direct Mail is Passed On to the Boss
30%
25%
27%
25%
22%
20%
15%
14%
12%
10%
5%
0%
Other Grab Attention Personally
Address
Correctly
Address
Make it
Relevant
What Advertisers can do to Ensure Direct Mail is not Passed On
45%
40%
40%
35%
30%
25%
20%
22%
18% 18%
15%
10%
5%
3%
0%
Other
Make it
Relevant
Less Mail
Address
Incorrectly
Fax it
Of Direct Mail Received, What Percentage is Passed On
35%
33%
30%
25%
20%
15%
16%
20%
23%
10%
8%
5%
0%
100% 51%-99% 25%-50%