Marketing Media in Australia - Our Community

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54 Marketing Media in Australia What Percentage of Consumers are Aware of SMS Advertising Messaging 49% of Consumers say they are aware of SMS Advertising Messaging. The 18-24 age bracket is most aware of SMS Advertising Messaging. The $75-99K income bracket is most aware of SMS Advertising Messaging.
55 SMS Advertising Messaging Are Consumers Aware of It 52% 51% 51% 51% 50% 49% 49% 49% Female Male 48% 47% No Yes Yes - By Age 70% 60% 61% 55% 59% 55% 50% 40% 40% 30% 24% 20% 10% 0% 18-24 25-34 35-49 50-54 55-64 65+ Yes - By Household Income 70% 64% 66% 60% 50% 43% 50% 53% 54% 40% 30% 31% 20% 10% 0%
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Marketing Media in Australia Volume
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Marketing Media in Australia Direct
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Marketing Media in Australia TV Adv
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Executive Summary 1
Page 9 and 10: 3 Executive Summary Introduction We
Page 11 and 12: 5 Executive Summary Consumer Attitu
Page 13 and 14: 7 Executive Summary Percentage of C
Page 15 and 16: 9 Executive Summary Percentage of C
Page 17 and 18: 11 Executive Summary Consumers Pref
Page 19 and 20: 13 Executive Summary Consumer Perce
Page 21 and 22: 15 Executive Summary Unaddressed Ad
Page 23 and 24: 17 Executive Summary Email Advertis
Page 25 and 26: 19 Executive Summary TV Advertising
Page 27 and 28: 21 Executive Summary Radio Advertis
Page 29 and 30: 23 Executive Summary Newspaper and
Page 31 and 32: 25 Executive Summary Business Attit
Page 33 and 34: 27 Executive Summary Insights for D
Page 35 and 36: 29 Glossary of Terms Solicited Pers
Page 37 and 38: General Questions 31
Page 39 and 40: 33 General Questions Consumers Perc
Page 41 and 42: 35 Direct Mail Advertising - An Ove
Page 43 and 44: 37 Consumers Percentage of Consumer
Page 45 and 46: 39 Direct Mail Percentage of Consum
Page 47 and 48: 41 Direct Mail How Consumers Prefer
Page 55 and 56: 49 Direct Mail What Prompts Consume
Page 57 and 58: 51 Direct Mail What Percentage is O
Page 59: 53 Advertising Material Do Consumer
Page 63 and 64: 57 SMS Advertising Messaging Do Con
Page 65 and 66: General Questions - Business People
Page 67 and 68: 61 Business People Most Effective M
Page 71 and 72: 65 Business People Most Effective f
Page 79 and 80: 73 Direct Mail Advertising What Con
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Page 83 and 84: 77 Solicited Personalised Mail Do C
Page 85 and 86: 79 Solicited Personalised Mail What
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Page 89 and 90: 83 Solicited Personalised Mail What
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105 Unsolicited Personalised Mail -
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107 Unsolicited Personalised Mail -
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Direct Mail Advertising - What Busi
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111 Direct Mail Advertising - What
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113 Direct Mail Preferred Method of
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115 Direct Mail Do Business People
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117 Direct Mail What Business Peopl
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119 Direct Mail What Business Peopl
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127 Direct Mail How to Increase the
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129 Direct Mail How To Increase the
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131 Direct Mail What Percentage is
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133 Direct Mail Why Some Business P
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135 Direct Mail What Percentage Res
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137 Direct Mail What Motivates Busi
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139 Direct Mail The Future of Busin
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141 Direct Mail Planned Usage in th
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143 Direct Mail Gatekeepers and Per
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Unaddressed Advertising Mail 145
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147 Unaddressed Advertising Mail (U
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149 Unaddressed Advertising Mail Wh
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151 Unaddressed Advertising Mail Do
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157 Unaddressed Advertising Mail Do
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Email Advertising 163
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165 Email Advertising - An Overview
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167 Email Advertising - What Consum
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169 Email Advertising Do Consumers
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171 Email Advertising What Consumer
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173 Email Advertising What Consumer
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175 Email Advertising Does Receivin
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177 Email Advertising What Percenta
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179 Email Advertising How Many Cons
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181 Email Advertising - What Busine
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183 Email Advertising Do Business P
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185 Email Advertising How Many Adve
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187 Email Advertising Business Peop
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TV Advertising 189
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191 TV Advertising - An Overview Co
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193 TV Advertising - What Consumers
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195 TV Advertising Do Consumers Enj
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197 TV Advertising What Consumers L
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199 TV Advertising What Consumers D
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201 TV Advertising Does TV Advertis
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203 TV Advertising What Percentage
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Radio Advertising 205
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207 Radio Advertising - An Overview
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209 Radio Advertising - What Consum
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211 Radio Advertising Do Consumers
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213 Radio Advertising What Consumer
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215 Radio Advertising What Consumer
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217 Radio Advertising Does It Influ
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219 Radio Advertising What Percenta
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Newspaper and Magazine Advertising
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223 Newspaper and Magazine Advertis
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237 Survey Details The results and
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