Marketing Media in Australia - Our Community

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Marketing Media in Australia
What Consumers Don’t Like About
Email Advertising
84% of Consumers who have a
comment on Email Advertising can
nominate an element of Email
Advertising that they don’t like.
The main reasons that those
Consumers dislike Email Advertising
are concerns about electronic viruses,
the fact that they perceive that there is
too much Email Advertising and that it
is seen to be wasteful, intrusive and
an invasion of privacy.