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Golf in Portugal<br />

Portugal continues to<br />

be one of the favourite<br />

destinations for golfers<br />

Spain and Portugal should<br />

continue to dominate the golf<br />

tourism market, according the<br />

Golf Travel Insights report<br />

carried out by KPMG.<br />

Despite the economic crisis, Spain and<br />

Portugal are still the favourite destinations for<br />

golfers and the trend should be the same for<br />

the upcoming years. Other traditional markets<br />

such as the British, the Irish and the<br />

North-American are also among the top preferences of golfers, but several<br />

emerging countries’ destinations in Southeast Mediterranean and<br />

Asia (Thailand, Malaysia, Vietnam) can become successful if well<br />

thoughtout and structured strategies are followed.<br />

These are the conclusions of the Golf Travel Insights report carried out<br />

by KPMG. According to this study, since 2008 the world has lived under<br />

a global economic recession and, as much as other industries, golf<br />

tourism was also affected. To analyse the evolution so far, KPMG developed<br />

this survey last summer and inquired 120 golf tourism operators<br />

from 41 different countries. About half of the answers are from<br />

European operators, 18% from Asian countries and 22% from American<br />

4 PORTUGAL TRAVEL NEWS - GOLF - 2011

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