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Golf in Portugal<br />
Portugal continues to<br />
be one of the favourite<br />
destinations for golfers<br />
Spain and Portugal should<br />
continue to dominate the golf<br />
tourism market, according the<br />
Golf Travel Insights report<br />
carried out by KPMG.<br />
Despite the economic crisis, Spain and<br />
Portugal are still the favourite destinations for<br />
golfers and the trend should be the same for<br />
the upcoming years. Other traditional markets<br />
such as the British, the Irish and the<br />
North-American are also among the top preferences of golfers, but several<br />
emerging countries’ destinations in Southeast Mediterranean and<br />
Asia (Thailand, Malaysia, Vietnam) can become successful if well<br />
thoughtout and structured strategies are followed.<br />
These are the conclusions of the Golf Travel Insights report carried out<br />
by KPMG. According to this study, since 2008 the world has lived under<br />
a global economic recession and, as much as other industries, golf<br />
tourism was also affected. To analyse the evolution so far, KPMG developed<br />
this survey last summer and inquired 120 golf tourism operators<br />
from 41 different countries. About half of the answers are from<br />
European operators, 18% from Asian countries and 22% from American<br />
4 PORTUGAL TRAVEL NEWS - GOLF - 2011