Region - ANA Routelab

Golf in Portugal
The Ryder Cup in Portugal represents an
increase in the national tourism
revenue around 550 million Euros
The course will be designed as a partnership by Tom Azio, the North-
American architect and designer of several world class golf courses, and
by the European Golf Design. The organisation of the Ryder Cup in
Portugal represents an increase in the national tourism revenue around
550 million Euros, and an increase of the wealth (gross value added) of
1,270 million Euros. Also in quantitative terms, it will contribute to generate
additional tax revenue of roughly 280 million Euros with the added
entry of foreign capital of around 1,600 million Euros in the national
economy and to guarantee, on average, around 3,000 additional jobs
between 2010 and 2030.
These are the conclusions of a study carried out by Deloitte, which also
states that as qualitative factors are concerned, the hosting of the
largest golf tournament in the planet will promote the image of the country
as a quality holiday destination, consolidate the position of Portugal
as a golf destination, reinforce its competitiveness and develop a new
touristic destination in the country (the coastline in Alentejo), a region
with a very low socioeconomic development index.
With José Mourinho as the ambassador, Portugal enters the race against
Spain, France, Germany and the Netherlands. The final verdict will be
known in April. After the Olympic Games and the Football World Cup,
Ryder Cup is the third largest sport event in the world and places the
European and USA teams side by side every two years to fight for the
best golfing team title in the world.
58 PORTUGAL TRAVEL NEWS - GOLF - 2011