analysis of united states imports - California Wine Export Program

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COUNTRY WINE MARKET ANALYSIS - IMPORTS FRANCE 2006, 2007 AND 2007/ 2006 TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($) HTS CODES 2204/2205/2206 COMBINED DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET 2006 2007 2007/2006 (% CHANGE) MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2) VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET Italy 134,724 157,439 $ 0.86 27.9% 4.8% 162,444 138,562 $ 1.17 24.6% 4.3% 20.6% (12.0%) 37.0% (11.6%) (10.7%) Portugal 130,859 54,894 $ 2.38 9.7% 1.7% 152,949 58,353 $ 2.62 10.4% 1.8% 16.9% 6.3% 10.0% 6.8% 7.8% Spain 125,992 254,815 $ 0.49 45.1% 7.8% 151,880 262,832 $ 0.58 46.7% 8.1% 20.5% 3.1% 16.9% 3.6% 4.6% United Kingdom 80,014 11,400 $ 7.02 2.0% 0.3% 101,243 11,985 $ 8.45 2.1% 0.4% 26.5% 5.1% 20.4% 5.6% 6.6% Germany 37,609 16,678 $ 2.26 3.0% 0.5% 45,187 13,656 $ 3.31 2.4% 0.4% 20.1% (18.1%) 46.7% (17.7%) (17.0%) Belgium 17,898 4,831 $ 3.70 0.9% 0.1% 32,190 5,433 $ 5.92 1.0% 0.2% 79.9% 12.5% 59.9% 13.0% 14.1% United States 23,638 7,846 $ 3.01 1.4% 0.2% 30,412 10,029 $ 3.03 1.8% 0.3% 28.7% 27.8% 0.6% 28.4% 29.6% Chile 21,438 14,318 $ 1.50 2.5% 0.4% 22,852 18,982 $ 1.20 3.4% 0.6% 6.6% 32.6% (19.6%) 33.2% 34.5% Australia 13,675 9,059 $ 1.51 1.6% 0.3% 14,543 9,830 $ 1.48 1.7% 0.3% 6.3% 8.5% (2.0%) 9.0% 10.1% South Africa 9,751 7,868 $ 1.24 1.4% 0.2% 10,438 7,280 $ 1.43 1.3% 0.2% 7.0% (7.5%) 15.7% (7.1%) (6.2%) Morocco 9,114 6,240 $ 1.46 1.1% 0.2% 10,364 6,399 $ 1.62 1.1% 0.2% 13.7% 2.6% 10.9% 3.0% 4.0% Netherlands 15,145 1,880 $ 8.06 0.3% 0.1% 9,264 852 $ 10.88 0.2% 0.0% (38.8%) (54.7%) 35.0% (54.5%) (54.1%) Argentina 5,837 2,123 $ 2.75 0.4% 0.1% 7,553 2,514 $ 3.00 0.4% 0.1% 29.4% 18.4% 9.3% 19.0% 20.1% Greece 8,842 4,759 $ 1.86 0.8% 0.1% 6,603 3,321 $ 1.99 0.6% 0.1% (25.3%) (30.2%) 7.0% (29.9%) (29.2%) Switzerland 7,496 1,194 $ 6.28 0.2% 0.0% 5,914 655 $ 9.02 0.1% 0.0% (21.1%) (45.1%) 43.7% (44.9%) (44.3%) New Zealand 4,306 634 $ 6.79 0.1% 0.0% 5,420 489 $ 11.08 0.1% 0.0% 25.9% (22.8%) 63.1% (22.5%) (21.7%) Luxembourg 1,855 337 $ 5.50 0.1% 0.0% 2,816 383 $ 7.35 0.1% 0.0% 51.8% 13.7% 33.5% 14.3% 15.3% Hungary 1,807 224 $ 8.05 0.0% 0.0% 2,582 248 $ 10.39 0.0% 0.0% 42.9% 10.7% 29.0% 11.2% 12.3% Israel 1,630 297 $ 5.48 0.1% 0.0% 2,124 354 $ 5.99 0.1% 0.0% 30.3% 19.2% 9.3% 19.7% 20.9% Lebanon 2,325 428 $ 5.44 0.1% 0.0% 1,979 393 $ 5.03 0.1% 0.0% (14.9%) (8.0%) (7.5%) (7.6%) (6.7%) LISTED COUNTRY IMPORTS 653,957 557,263 $ 1.17 98.6% 17.0% 798,147 552,230 $ 1.45 98.2% 17.1% 22.0% (0.9%) 23.2% (0.4%) 0.5% OTHER COUNTRY IMPORTS 17,741 7,792 $ 2.28 1.4% 0.2% 16,514 10,240 $ 1.61 1.8% 0.3% (6.9%) 31.4% (29.2%) 32.0% 33.3% TOTAL IMPORTS (3) 671,698 565,055 $ 1.19 100.0% 17.2% 814,661 562,469 $ 1.45 100.0% 17.4% 21.3% (0.5%) 21.8% 0.0% 1.0% DOMESTIC WINE 2,714,945 82.8% 2,671,531 82.6% (1.6%) (0.2%) TOTAL MARKET (4) 3,280,000 100.0% 3,234,000 100.0% (1.4%) 0.0% (1) Ranked by Value in 2007 (2) Based on volume. "0.0%"Indicates less than 0.1%. (3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated. (4) Total wine market estimated at 3.280 billion liters in 2006 and 3.234 billion liters in 2007. See Appendices 1 & 2 Source: Global Trade Information Service. Copyright: Trade Data and Analysis Table 8 Page 8
COUNTRY WINE MARKET ANALYSIS - IMPORTS MEXICO 2006, 2007 AND 2007/ 2006 TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($) HTS CODES 2204/2205/2206 COMBINED DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET 2006 2007 2007/2006 (% CHANGE) MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2) VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET Spain 45,003 9,637 $ 4.67 23.4% 6.4% 45,311 9,237 $ 4.91 19.2% 5.8% 0.7% (4.2%) 5.0% (18.1%) (10.1%) Chile 25,676 9,283 $ 2.77 22.6% 6.2% 29,294 13,754 $ 2.13 28.6% 8.6% 14.1% 48.2% (23.0%) 26.7% 38.9% France 23,311 2,397 $ 9.73 5.8% 1.6% 27,199 2,555 $ 10.65 5.3% 1.6% 16.7% 6.6% 9.5% (8.9%) (0.1%) United States 20,662 9,980 $ 2.07 24.3% 6.7% 24,353 11,346 $ 2.15 23.6% 7.1% 17.9% 13.7% 3.7% (2.8%) 6.6% Italy 9,984 2,553 $ 3.91 6.2% 1.7% 14,287 3,563 $ 4.01 7.4% 2.2% 43.1% 39.6% 2.5% 19.3% 30.9% Argentina 8,521 4,777 $ 1.78 11.6% 3.2% 11,536 4,991 $ 2.31 10.4% 3.1% 35.4% 4.5% 29.6% (10.7%) (2.1%) Germany 3,408 1,401 $ 2.43 3.4% 0.9% 3,607 1,386 $ 2.60 2.9% 0.9% 5.8% (1.1%) 7.0% (15.4%) (7.3%) Portugal 1,478 494 $ 2.99 1.2% 0.3% 2,105 534 $ 3.94 1.1% 0.3% 42.5% 8.0% 31.9% (7.6%) 1.3% Australia 1,414 319 $ 4.43 0.8% 0.2% 1,944 400 $ 4.86 0.8% 0.3% 37.5% 25.5% 9.6% 7.3% 17.6% Uruguay 237 47 $ 5.10 0.1% 0.0% 397 99 $ 4.02 0.2% 0.1% 67.7% 112.6% (21.1%) 81.8% 99.3% South Africa 205 47 $ 4.36 0.1% 0.0% 270 69 $ 3.88 0.1% 0.0% 31.3% 47.4% (10.9%) 26.0% 38.2% Japan 105 7 $ 15.13 0.0% 0.0% 222 13 $ 17.34 0.0% 0.0% 111.8% 84.9% 14.6% 58.0% 73.3% New Zealand 81 11 $ 7.36 0.0% 0.0% 208 23 $ 9.01 0.0% 0.0% 156.1% 109.2% 22.4% 78.8% 96.1% Greece 60 85 $ 0.71 0.2% 0.1% 89 101 $ 0.88 0.2% 0.1% 47.3% 18.7% 24.1% 1.5% 11.3% Canada 27 1 $ 27.33 0.0% 0.0% 56 1 $ 45.19 0.0% 0.0% 105.2% 24.1% 65.3% 6.1% 16.3% Hungary 44 4 $ 10.92 0.0% 0.0% 45 7 $ 6.64 0.0% 0.0% 1.8% 67.3% (39.1%) 43.0% 56.8% Israel 26 11 $ 2.27 0.0% 0.0% 35 9 $ 3.64 0.0% 0.0% 34.0% (16.5%) 60.5% (28.6%) (21.7%) Denmark 7 0 $ 25.43 0.0% 0.0% 27 10 $ 2.69 0.0% 0.0% 294.4% 3621.8% (89.4%) 3081.9% 3389.2% Ireland 22 2 $ 11.73 Brazil 19 3 $ 7.24 LISTED COUNTRY IMPORTS 140,249 41,055 $ 3.42 99.8% 27.4% 161,027 48,102 $ 3.35 100.0% 30.1% 14.8% 17.2% (2.0%) 0.2% 9.8% OTHER COUNTRY IMPORTS 232 89 $ 2.61 0.2% 0.1% 77 22 $ 3.45 0.0% 0.0% (66.7%) (74.8%) 32.0% (78.4%) (76.4%) TOTAL IMPORTS (3) 140,481 41,144 $ 3.41 100.0% 27.4% 161,104 48,125 $ 3.35 100.0% 30.1% 14.7% 17.0% (2.0%) 0.0% 9.7% DOMESTIC WINE 108,856 72.6% 111,875 69.9% 2.8% (3.7%) TOTAL MARKET (4) 150,000 100.0% 160,000 100.0% 6.7% 0.0% (1) Ranked by Value in 2007 (2) Based on volume. "0.0%"Indicates less than 0.1%. (3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated. (4) Total wine market estimated at 150 million liters in 2006 and 160 million liters in 2007. See Appendices 1 & 2 Source: Global Trade Information Service. Copyright: Trade Data and Analysis Table 9 Page 9
Page 1 and 2: ANALYSIS OF GLOBAL WINE IMPORTS AND
Page 3 and 4: PREFACE This report includes commen
Page 5 and 6: II. WINE IMPORTS IN TWENTY-TWO (22)
Page 7 and 8: Price comparison and analysis is di
Page 9 and 10: COUNTRY WINE MARKET ANALYSIS - IMPO
Page 15: COUNTRY WINE MARKET ANALYSIS - IMPO
Page 31 and 32: APPENDIX 1 COUNTRY WINE MARKET ANAL

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