analysis of united states imports - California Wine Export Program

Price comparison and analysis is difficult in the import wine sector because of product
mix differences and the relative importance of bulk imports in different countries. The
following table summarizes prices of wine imports from the major wine producing
countries to each of the selected countries. Prices range from a high of $27.31 per liter
for Singapore imports from France to a low of $.62 per liter for Russian imports from
Argentina.
The number in parenthesis following the aggregate price per liter indicates the market
position of the exporting country in each of the 22 listed countries. France enjoys first
market position in seventeen of the listed countries and second in market position in four
of the listed countries. Italian imports have the leading market position in four of the
listed countries and are second in six of the listed countries.
SUMMARY OF WINE PRICES PER LITER
AND MARKET POSITION IN THE IMPORT MARKET
FOR SELECTED COUNTRIES 8
AVERAGE WINE PRICES PER LITER FOR IMPORTS FROM MAJOR WINE PRODUCING COUNTRIES 2007 ($)
COUNTRY FRANCE ITALY AUSTRALIA
UNITED
STATES SPAIN CHILE ARGENTINA
SOUTH
AFRICA
United Kingdom 6.78(1) 3.77(3) 4.09 (2) 2.63 (4) 3.42 (5) 3.43(6) 2.75(13) 3.25 (7)
Canada 6.27(1) 5.04(2) 5.54 (3) 4.61 (4) 3.16 (6) 2.63(5) 2.31 (7) 3.05 (4)
Japan 12.55(1) 5.21(2) 4.70 (6) 3.57 (3) 3.95 (4) 2.4(5) 1.63(9) 3.22(12)
Germany 3.26(1) 1.54(1) 1.62 (7) 1.66 (6) 1.63 (3) 1.31(5) 1.93(16) 1.56 (4)
Italy 8.79(1) - 1.72(12) 1.09 (2) .90 (3) 1.80(8) 1.37(10) 1.40(14)
Netherlands 3.84(1) 3.04(3) 3.2 8 (7) 2.69 (9) 2.59 (4) 2.68(5) 2.57(10) 2.21 (6)
Switzerland 7.23(1) 4.74(2) 4.59 (7) 4.46 (5) 3.92 (3) 3.07(9) 2.91(12) 2.20(11)
France - 1.17(1) 1.48 (9) 3.03 (7) .58 (3) 1.20(8) 3.00(13) 1.43(10)
Mexico 10.65(3) 4.01(5) 4.86 (9) 2.15 (4) 4.91 (1) 2.13(2) 2.31 (6) 3.88(11)
Denmark 5.64(1) 5.32(2) 2.34 (5) 2.52(11) 3.18 (3) 2.12(4) 2.64 (9) 2.59 (7)
South Korea 8.12(1) 5.97(3) 4.64 (5) 3.53 (4) 1.40 (6) 3.98(2) 3.43 (9) 2.66(10)
Sweden 6.11(1) 3.82(2) 4.42 (6) 5.69(11) 2.63 (4) 3.22(8) 3.05(12) 2.86 (5)
China 4.69(1) 2.68(4) 2.24 (3) 2.03 (6) 1.31 (5) .63(2) 1.31 (8) 2.03 (9)
Ireland 6.93(2) 5.01(6) 4.68 (3) 3.40 (9) 5.37 (5) 3.94(4) 3.10(12) 3.88 (7)
Hong Kong 15.97(1) 7.39(6) 5.12 (2) 2.47 (4) 2.35(11) 3.27(5) 3.10(13) 4.08(16)
Taiwan 5.65(1) 4.97(6) 4.98 (2) 4.13 (3) 2.38 (7) 3.20(4) 3.70 (8) 4.48(10)
Finland 4.12(1) 3.93(4) 3.55 (6) 3.40(12) 3.40 (3) 2.89(2) 2.32(10) 2.68 (9)
Russia 2.09(2) 4.00(1) 2.44 (3) 2.30(14) .70 (3) 1.56(6) .62 (5) 2.18(12)
Norway 5.65(1) 5.21(2) 3.72 (5) 2.27(13) 4.37 (3) 2.66(7) 2.14(10) 3.06(11)
Belgium 5.25(1) 2.95(3) 2.76(10) 2.88(13) 3.19 (2) 2.65(7) 3.03(12) 1.94 (9)
Norway 3.88(2) 2.01(1) 3.29(13) 2.90(14) 2.00 (6) 2.88(7) 2.37(11) 3.03(12)
8 Market position in the import market based on value.
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