analysis of united states imports - California Wine Export Program

II. WINE IMPORTS IN TWENTY-TWO (22) SELECTED COUNTRIES:
The 22 countries analyzed in this section of this report are those that have been
emphasized for market promotion by the California Wine Export Program. 7
Tables 1-22 summarize the wine import situation in each of the selected countries. Each
table indicates the value, volume and value per liter of imports for 2006 and 2007 and
compares the changes between the two years. The twenty-two leading import suppliers
are listed for each country. The supplying countries are ranked according to the value of
their imports in the destination country in 2007.
Each table indicates the share (%) of the value and the volume of the import market
which each supplier country represents. The tables also indicate the share (%) of the
volume that each country represents in the total market. The total market analysis
assumes that consumption is a total of imports and locally produced wine. Unfortunately,
reliable data is not available on the value of the total market in any of the countries.
The United Kingdom has been the largest market for US wine exports for several
decades. Logistics related to US exports to the UK have changed significantly in recent
years. Increased quantities of US wine are now being shipped bulk to Italy and France
for processing and bottled prior to shipment to the UK. The following table summarizes
the volume of US bulk table wine exports to Italy and France in 2006 and 2007:
US BULK TABLE WINE EXPORTS TO FRANCE & ITALY
2006 & 2007
(LITERS 000)
YEAR ITALY FRANCE ITALY & FRANCE
2006 53,712 1,109 54,821
2007 52,558 3,538 56,096
In the analysis of the UK market in 2006 and 2007, bulk table wine exports to France and
Italy have been added to “direct” UK imports from the US. Concurrently, wine imports
by the UK from Italy and France have been decreased by the same quantities that UK
imports from the US have been increased.
After the foregoing adjustments, US imports by the UK ranked fourth in value and the
third in volume in the UK import market. In 2007, US imports represented 11.3% of
the UK wine market, an increase of 6.2% compared with 2006. The value per liter of all
UK wine imports was $4.13 in 2007 compared with US imports at $2.63 per liter. Prices
for UK wine imports from the US in 2007 declined by 3.3% compared with 2006. France
7 The listed countries included in this report are United Kingdom, Canada, Japan, Germany, Italy,
Netherlands, Switzerland, France, Mexico, Denmark, South Korea, Sweden, China, Ireland, Hong Kong,
Taiwan, Singapore, Finland, Russia, Norway, Belgium, and Poland.
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