The Johnson School Annual Report 2007–2008 - Johnson Graduate ...

Teaching Awards
Russell Distinguished Teaching Award
THE JOHNSON SCHOOL ANNUAL REPORT 2007–08
Mark W. Nelson, Eleanora and George Landew Professor of
Management, professor of accounting, and associate dean
for academic affairs, was presented with the 2008 Stephen
Russell Distinguished Teaching Award at Reunion 2008 by
the MBA Class of 2003. Each year, the fifth-year reunion
class selects the recipients of the Russell Distinguished
Teaching Award, endowed by Stephen
Russell, MBA ’61.
Nelson’s research examines
psychological and economic factors
that influence how people interpret
and apply accounting, auditing, and
tax regulations and trade in financial
markets. Some recent studies have
examined the methods by which
firms manage their earnings and
the effectiveness of the audit function in preventing
earnings management. Other recent studies examine how
investors’ psychological biases lead to predictable security
mispricing. His work has been widely published in many
scholarly journals, including Accounting Review, Academy of
Management Review, and the Journal of Behavioral Decision
Making, and has also been widely reported in the business
press. He serves on the Financial Accounting Standards
Advisory Council, is an editor of Accounting Review, and is
a member of the editorial boards of Accounting Horizons,
Auditing: A Journal of Practice and Theory, and Accounting,
Organizations and Society.
Nelson has earned multiple honors for his teaching,
research, and contributions to the accounting discipline.
These include two citations by BusinessWeek as an
outstanding faculty member, and the American Institute
of Certified Public Accountants/American Accounting
Association Notable Contribution to Accounting Literature
Award in 2004. Nelson was selected twice to receive the
Apple Award for Teaching Excellence, in 1994 and 2004.
Apple Award for Teaching Excellence
Young-Hoon Park, assistant professor of marketing, was
selected by the Class of 2008 as this year’s recipient of the
Apple Award for Teaching Excellence,
established by the Class of 1992 as
part of their class gift.
Park’s research focuses on
analyzing behavioral data to
understand and forecast customer
shopping and purchasing activities.
His other major research interests
include customer relationship
management and developing new
models of marketing research. His
work has been published in leading marketing journals,
including the Journal of Marketing Research, Management
Science, and Marketing Science. The Marketing Science
Institute identified him as one of the young scholars most
likely to influence marketing theory and practice. In 2008,
he was a finalist for the John D.C. Little best marketing paper
award given out by the Institute for Operations Research
and the Management Sciences, for a paper he published in
Marketing Science.
Park received the Johnson School’s Exceptional Research
Award in 2004-05 and 2005-06 and has been recognized for
exceptional teaching on multiple occasions since joining the
Johnson School in 2001. He previously taught at the Wharton
School of Business, University of Pennsylvania, where he
received the Wharton Advisory Board Outstanding Teaching
Award and the Graduate Student Association Council
Teaching Award.
16