2007-2008 Academic Catalog (4-Aug-2007).indd - AUK

AMERICAN UNIVERSITY of KUWAIT
2007-2008 ACADEMIC CATALOG
• General Education Requirements (45)
• Communication Core Courses and Internship (21)
• Communication Electives (9)
• Concentration Requirements: Advertising / PR / Journalism (12)
• Concentration Recommended Electives (6)
• Free Electives (27)
• A grade of C or better in all courses required for the major.
To achieve a Bachelor of Arts degree in Communication with concentrations in Advertising,
Journalism, or Public Relations, students must complete the Core Requirements listed
below (18 credit hours), at least 3 credit hours of internship, 12 credit hours in one of the
Concentration, and 9 credit hours of COMM / GDES electives not from one’s core courses
and not from one’s concentration – at least one of these courses must be at the 300 level or
above.
Communication and Media Core Requirements (18 credit hours) plus an Internship (3
credit hours)
• COMM 101 Introduction to Mass Communication (3)
• COMM 110 Introduction to Digital Media Design (3)
• COMM 205 Writing for Mass Media (3)
• COMM 210 Research Methods in Communication (3)
• COMM 225 Theories of Communication (3)
• COMM 320 Mass Media Law (3)
• COMM 470 Internship in Communication (3)
Communication Electives (9 credit hours)
Any Communication (COMM) or Graphic Design (GDES) course not included in one’s
Communication core or concentration. One of these courses must be 300 level or higher.
Concentration Requirements: Advertising, Journalism, PR – see below (12 credit
hours)
• Advertising
Advertising Concentration Requirements (12 credit hours)
Students must complete the following courses:
• COMM 230 Principles of Advertising (3)
• COMM 338 Advertising Copywriting (3)
• COMM 455 Advertising Media Planning (3)
• COMM 460 Advertising Campaigns (3)
• Journalism
Journalism Concentration Requirements (12 credit hours)
Students must complete the following courses:
• COMM 201 Principles of Journalism (3)
• COMM 312 News Writing and Editing (3)
96