2007-2008 Academic Catalog (4-Aug-2007).indd - AUK

AMERICAN UNIVERSITY of KUWAIT
2007-2008 ACADEMIC CATALOG
MRKT 413 Marketing Strategy (3)
Methodology of planning and development strategy for marketing consumer products and
services; launching a new product or service; interfacing with sales forecasting, test marketing,
marketing research, segmentation, positioning, analysis of the competition, research and
development and profit. Case studies used. Prerequisite: MRKT 200. Capstone Course.
Senior class standing.
MRKT 415 Supply Chain Management (3)
Analyzes the various factors involved in designing and managing channels of distribution. The
role of various channel members and their behavior, conflicts, cooperation, and motivation
will be examined along with marketing logistics such as the impact of distribution policies
on costs and customer service. Models and quantitative methods are utilized. Prerequisite:
MRKT 200.
MRKT 470 Internship in Marketing (1-6)
An Internship experience with the requirement that the student write a report summarizing
what the internship job added to his or her knowledge of marketing and related fields. Students
are limited to a maximum of 6 internship credit hours. Permission of Instructor. Prerequisite:
A Minimum Grade Point Average of 2.5.
MUSIC (MUSC)
MUSC 101 Music Appreciation (3) [H]
Chronological study of music styles of the western world, including an introduction to music
Elements and a review of the lives and works of famous composers.
MUSC 105 Introduction to World Music (3) [H]
An introduction to various music cultures through musical, social, and aesthetic approaches.
The cultures featured can vary from semester to semester.
MUSC 110 Applied Lessons (1 - 2) [H]
Private instrument instruction. Attendance is mandatory. Students are required to be evaluated
by a jury panel of faculty each semester. Extra fee per semester. Permission of instructor.
May be repeated for credit if previous grade was a C or higher.
MUSC 160 Ensemble (3) [H]
Students sing and/or perform musical instruments in a group setting. Permission of
Instructor. Can be repeated for credit.
MUSC 215 Guitar Class (3) [H]
Development of basic guitar skills, including sight-reading and accompanying.
MUSC 216 Piano Class (3) [H]
A complete orientation to the keyboard for beginning pianists. Students are introduced
to proper performance technique, etudes and scales, grand staff reading, sight reading,
harmonization, solos and duets, and key signatures.
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