2007-2008 Academic Catalog (4-Aug-2007).indd - AUK

AMERICAN UNIVERSITY of KUWAIT
2007-2008 ACADEMIC CATALOG
Develops skills in all areas of the craft, and explores both the creative and the technical
aspects of production. Includes a short project. Familiarizes students with the nature of
filmmaking through lectures and working experiments with traditional narrative filmmaking,
documentary, and new media. Prerequisite or Corequisite COMM 101. [Cross-listed with
GDES 245].
COMM 210 Research Methods in Communication (3)
Introduces students to social science research methods within a mass communication context.
It emphasizes the scientific method and surveys basic concepts of theoretical and empirical
research. Covers a variety of methodologies, elementary statistics and criteria for adequate
research. Prerequisites: COMM 101 and STAT 201. STAT 201 can be taken as a corequisite.
COMM 225 Theories of Communication (3)
A basic theory course for communications and media studies. Introduces prevailing
communication theories, including agenda setting, uses and gratification, and diffusion
constructs. Prerequisites: ENGL 101 and COMM 101.
COMM 230 Principles of Advertising (3)
Provides students with an analysis of commercial advertising from a global perspective
with attention to communication theory. Students will examine the structure of advertising
messages, how they are adapted to specific audiences, and the social settings in which they
occur. Issues of Internet advertising and e-commerce will be explored. Prerequisite: COMM
101.
COMM 240 Principles of Public Relations (3)
Surveys the fundamentals and techniques involved in public relations operations, including
the history, philosophy and ethics of the practice and functions of management, planning,
research and communication. It explores the theoretical and practical applications of public
relations in contemporary society. Prerequisite: COMM 101.
COMM 309 Film Production II (3)
The course emphasizes the artistic film movement, the role of the American cinema, and its
mark on the world. Explores the old and the new Hollywood and the relationships between
aesthetics and expenses. Students will explore the Preproduction, the Production, and the
Postproduction phases of filmmaking. Prerequisite: COMM 208 or GDES 245. [Crosslisted
with GDES 345].
COMM 310 Broadcast Journalism (3)
Introduces students to the basic principles of broadcast journalism as it occurs in radio
and TV. The course includes discussions of technological, ethical and legal issues affecting
broadcast news, as well as lab/studio practice in writing, editing, producing and reporting
broadcast stories. Prerequisite or Corequisite: COMM 201.
COMM 312 News Writing and Editing (3)
Explores and practices the skills of a working journalist. Students will build on what is
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