2007-2008 Academic Catalog (4-Aug-2007).indd - AUK

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AMERICAN UNIVERSITY of KUWAIT 2007-2008 ACADEMIC CATALOG • Acquire the analytical skills for survey analysis to examine the make-up of merchandise and manufacturing markets. • Professionally present analyses of market potential and communicate unique product attributes. • Demonstrate the understanding of basic technical skills such as market research survey and assessment techniques and comparative analysis of product markets. • Demonstrate awareness of cultural differences in the product market and in practices relative to domestic markets. • Apply ethical reasoning and teambuilding practices in marketing goods and services. Students must complete the following 3 courses (9 credit hours): • MRKT 309 Principles of E-Commerce (3) • MRKT 355 Promotion and Advertising (3) • MRKT 413 Marketing Strategy (3) Students must also choose in consultation with the academic advisor 3 courses (9 credit hours), 200-level or above, from among the business administration and management electives. Business administration electives include courses with the following prefix designations: ACCT, BEAL, ECON, ENTR, FINC, IBUS, MGMT, and MRKT. BACHELOR OF BUSINESS ADMINISTRATION (B.B.A IN MANAGEMENT) Program Lead: Dr. Athmar Al-Salem Program E-mail: Business@auk.edu.kw Management Program Learning Outcomes: Upon completion of the AUK degree in Business Administration with a major in Management, the student will be able to: • Create an application of management reporting systems and critically assess the performance employing management information systems. • Acquire the analytical skills for the evaluation of an organizational strategic plan compared with actual results and provide solutions to problems arising. • Demonstrate the ability to communicate and ensure internal controls are professionally implemented and provide assurance for users of financial statements. • Demonstrate the understanding of basic technical skills such as the application of variance, ratio, and comparative entity analysis in order to control activity and protect corporate assets. • Demonstrate awareness of cultural differences in business environments and in practices relative to domestic practice. • Apply ethical reasoning and teambuilding practices in business management. 92
AMERICAN UNIVERSITY of KUWAIT 2007-2008 ACADEMIC CATALOG Students must complete the following 3 courses (9 credit hours): • MGMT 388 Independent Study (1-3) • MGMT 333 Organizational Behavior (3) • PSYC 203 Social Psychology (3) Students must also choose in consultation with the academic advisor 3 courses (9 credit hours), 200-level or above, from among the business administration and management electives. Business administration electives include courses with the following prefix designations: ACCT, BEAL, ECON, ENTR, FINC, IBUS, MGMT, and MRKT. Electives (26-29 credit hours) Students must choose in consultation with the academic advisor a minimum of 26 credit hours of elective courses. 93
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2007-2008 Academic Catalog (4-Aug-2007).indd - AUK

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