2007-2008 Academic Catalog (4-Aug-2007).indd - AUK

AMERICAN UNIVERSITY of KUWAIT
2007-2008 ACADEMIC CATALOG
• Be prepared to create original media expressions that effectively communicate useful
messages to diverse audiences.
• Be prepared to use the communication process for the greater good of their
communities and nations.
Admission to the Program:
• Students wishing to major in Communication and Media should apply for major
declaration by the end of their sophomore year.
• Cumulative GPA of 2.0 or better
• Grade of C or better in ENGL 101 and in either ENGL 102 or ENGL 204
Transfer students: Students from other recognized institutions may transfer up to 9 semester
hours in communication core courses.
Advertising
The Advertising concentration introduces students to the branding of products through
marketing communication. This involves understanding consumer behavior, targeting
audiences, deciding strategy, and creating goal-directed advertising campaigns. Students will
be exposed to new approaches to communication, including direct marketing, promotions,
and the interactive media. In effect, it is a training ground for ad account executives, media
planners, layout and design specialists, ad copy writers, brand managers, interactive media
advertising specialists, and marketing communication researchers.
Journalism
Journalism concentration introduces students to basic writing skills needed in journalism: copy
editing, grammar, and style rules along with the basics of reporting and writing. Students learn
fair and accurate reporting, while using multiple sources in their sources. Most journalism
graduates plan to seek jobs in newspapers, magazines, broadcasting, wire services, special
interest publications and online publications after graduation. In short, AUK Journalism
concentration is a training ground for careers as electronic and print reporters, editors,
producers, copywriters, scriptwriters, news/project managers, copy editors, correspondents,
columnists or editorial writers.
Public Relations
Public Relations concentration helps students acquire communication and organizational skills
needed in creating, shaping, and/or maintaining for-profit and not-for-profit entities’ positive
relationships with various publics, using special event planning, news conferences, public
speaking, press releases, brochures, and newsletters. Graduates are prepared for entry-level
public relations jobs in agencies, nonprofit organizations, government and corporations.
University Degree Requirements (120 credit hours)
To receive a Bachelor of Arts in Communication and Media, students must complete at least
120 credit hours:
95