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Sli~nosti vo nasledeniot sistem na javna administracija od socijalisti~kiot period; potoa zapo~nat proces na decentralizacija na nadle`nostite od centralno na lokalno nivo, vo sekoja od niv vo re~isi ist period, nadopolnet so procesot na tranzicija na politi~kiot sistem kako i procesot na Evro-integracii na sekoja od ovie zemji .Sli~nostite na ~lenkite na NALAS se zasnovaat i na golemata podr{ka {to site ja dobivaat od me|unarodnata zaednica za unapreduvawe na poedini oblasti na sistemot na lokalna samouprava. Toa dovede do vospostavuvawe na dobri modeli na funkcionirawe vo poedini oblasti koi moè da se najdat nasekade vo regionot. Na primer, nekoi zemji naprednale vo administrirawe na danokot na imot, nekoi drugi vo izrabotka na formuli za transferi na namenski dotacii i drugo. Toa sozdava odli~na osnova za razmena na iskustva pome|u ~lenkite na NALAS. Sekoja ~lenka moè da nau~i od drugite iskustva nezavisno od toa kolku taa zemja ima unapreden sistem na lokalna vlast vo celina. Postoi golema verojatnost deka, poradi gorenavedeniot kontekst, dobar model koj doa|a od edna ~lenka na NALAS moè lesno da se replicira vo druga zemja na NALAS. Tokmu zatoa NALAS e vo faza na razvoj na mreà na eksperti vo razni oblasti povrzani so lokalnata vlast. Formirani se 5 rabotni grupi koi gi pokrivaat slednite oblasti: Fiskalna Decentralizacija, Urbano planirawe, Upravuvawe so cvrst otpad, Energetska efikasnost i Razvoj na asocijacii. Sekoja rabotna grupa e vodena od ~lenka na NALAS. ZELS ja vodi rabotnata grupa za razvoj na asocijacii. Katica Dimovska- Talevska, Krste Andonovski, @ika Stojanovski, Viktor Arnaudov i Vene Tasev se nekolku od ekspertite od Makedonija koi se vklu~eni vo rabotnite grupi. Vo fokusot na aktivnostite na NALAS e fiskalnata decentralizacija. Toa e prioritet na skoro site ~lenki na NALAS, kade e prisuten golemiot raspon me|u obemot na nadle`nosti koi se dodeleni i finansiskite sredstva koi se dadeni na raspolagawe na lokalnata vlast. Zatoa edna od prvite aktivnosti koja e vo zavr{na faza na realizacija e razmena na iskustvata pome|u ~lenkite vo gradeweto na fiskalnata politika, a posebno vo ulogata na Asocijacijata na lokalnite vlasti vo pregovori so Ministerstvoto za finansii. Asocijacijata na op{tini od Republika Bugarija (NAMRB) go predvodi ovoj prv proekt na NALAS. Vtor prioritet na Mreàta se ekonomskiot i urban razvoj na zaednicite vo regionot. Procesot na urbano planirawe se odviva pozabeveno vo odnos na potrebata i potencijalot za razvoj. Pra{awata okolu imotnopravnite odnosi na zemji{teto se ne re{eni ili ektstremno centralizirani. Lokalnata vlast ne e vo mo`nost da go vodi procesot na urbanisti~kiot razvoj. Zatoa rezvojot e nekontroliran, spontan i neodr`liv. NALAS zapo~na so aktivnosti vo ova nasoka. Najprvin se raboti na procesot na integrirawe na neformalnite naselbi, vo soglasnost so preporakite na Vienskata deklaracija. Zapo~nat e pilot proekti vo Albanija i Republika Srpska. Slovene~kata Asocijacija (SOS) obezbeduva vrvni eksperti od sverata na urbanizmot, kako {to e Zoran Vitorovi}, Rakovoditel na Sektor na Urbanizm vo Domàle. Slednite ~ekori }e ja opfatat prevencijata na neformalnite gradbi i spontaniot razvoj. ]e se raboti na gradewe na efikasen proces na planirawe. Na koristewe na ekonomski i statisti~ki pokazateli, kako i javno u~estvo vo procesot na planirawe. Preku ovie i mnogu drugi tekovni i idni proekti, NALAS sistematski }e ja dokumentira sostojbata vo Jugoisto~na Evropa, }e prepoznava dobri modeli i re{enija na problemite, }e nudi preporaki i instrukcii za asocijaciite na lokalni samoupravi i za lokalnite avtoriteti, }e razviva stavovi i argument za zakonodavstvoto i }e razviva drugi produkti koi zaedno }e ja so~inuvaat Bazata na znaewa na NALAS, dostapna na veb stranata: www.nalas.eu Similarities among the NALAS members are also based on the great support that they all receive from the international community in promoting certain areas of the local governance system. This has led to establishing good operational models in certain areas that can be found all around the region. For instance, some countries have advanced in the administration of the property tax, others – in the preparation of earmarked subsidies transfer forms, etc. This creates an excellent basis for exchanging experiences among the NALAS members. Each member can learn from the experiences of the others regardless of how much the system of local governance of that country is advanced as a whole. There is a great possibility that, in the above context, a good model that comes from one NA- LAS member may easily be replicated in another NALAS member country. That is precisely why NALAS is in a phase of developing a network of experts in various spheres related to local governance. Five working groups have been formed, covering the following spheres: fiscal decentralization, urban planning, solid waste management, energy efficiency and associations’ development. Each working group is led by a NALAS member. ZELS runs the working group for development of associations. Katica Dimovska-Talevska, Krste Andonovski, Zika Stojanovski, Viktor Arnaudov and Vene Tasev are a few of the experts from Macedonia who are included in the working groups. In the focus of NALAS’ activities is fiscal decentralization. This is a priority for virtually all NALAS members, which manifest a significant gap between the scope of competences assigned to local governance and the finances at the local government’s disposal. Therefore, one of the first activities that are in the final phase of realization is the exchange of experiences among the members with regard to building fiscal policy, and particularly the role of the local authorities’ association in the negotiations with the Ministry of Finance. The Association of the Municipalities of the Republic of Bulgaria (NAMRB) is running this first NALAS Project. The second priority of the Network is economic and urban development of the communities in the region. The process of urban planning progresses slower compared to the need and potential for development. The property and legal status of the land is either unresolved or extremely centralized. Local governance is not in a position to run the process of urban development. Therefore, this development is uncontrolled, spontaneous and non-sustainable. NALAS has started activities in this sphere as well. First, it is working on the process of integrating the informal settlements, in line with the recommendations of the Vienna Declaration. Pilot projects have commenced in Albania and Republika Srpska. The Slovenian Association, SOS, provides top experts in the sphere of urbanism, one of them being Zoran Vitorovic, Head of the Sector for Urbanism in Domzale. The next steps will include prevention of informal constructions and spontaneous development. Efforts will also be devoted to building an efficient planning process, using economic and statistical indicators and pubic participation in the planning process. Through these and many other current and future projects, NALAS will be systematically documenting the situation in Southeast Europe, recognizing good models and solutions to the problems, offering recommendations and instructions to the local governance associations and local authorities, developing standpoints and arguments for the legislature, and developing other products that will create together the NALAS Base of Knowledge, available on the following web site: www.nalas.eu . 18 NEWSLETTER November, 2008
GLASILO noemvri, 2008 Vo organizacija na ZELS, Rabotilnica za PR na op{tinite Pozitivno spravuvawe so krizata -poen za op{tinata „Krizno komunicirawe, strategija i dejstvuvawe” be{e nose~kata tema na rabotilnicata na ~lenovite na Mreàta na lica za odnosi so javnost na op{tinite, {to ZELS ja organizira{e vo Mavrovo i koja e treta po red, od predvidenite ~etiri rabotilnici vo oblasta na komunikaciite, vo ramkite na Proektot „Samostojnost na ZELS i uslugi (faza 2)” podràn od [vajcarskata agencija za razvoj (SDC). Ovaa tema predizvika golem inters kaj ~lenovite na Mreàta na PR licata, istaknuvaj}i deka }e im bide od golema polza vo uslovi koga mediumite bespo{tedno baraat informacii i „napa|aat” golem broj na op{tini, osobeno vo domenot na nivnoto finansiko i transparentno rabotewe. Be{e ukaàno deka sekoja op{tina bi trebalo da ima lice za odnosi so javnost, predvideno i so odredbite za sistematizacijata na vrabotenite vo op{tinite, utvrdeno od Agencijata za dràvni slu`benici. Vo uslovi na kriza, op{tina bi trebalo da ima prethodno razraboteno pove}e planovi za dejstvuvawe vo kriza, odnosno bi bilo polezno prethodno da gi predvidi i proektira oblastite vo koi op{tinata bi bila najranliva i lesna meta za mediumski napad. Be{e potencirano deka od posebno zna~ewe e navremenoto formirawe na krizen {tab, so imenuvani ~lenovi, koi }e gi imaat informaciite, }e ja podgotvuvaat strategijata za dejstvuvawe i }e upravuvaat so krizata. Angaìraniot media –ekspertot osobeno potencira deka sekoja kriza treba da bide iskoristena vo sopstvena polza, odnosno pozitivnoto spravuvawe so krizata moè samo da dade pozitivni poeni za op{tinata, a ne da se doìvee fijasko i da ima negativni posledici za op{tinata. Pri toa bea izneseni i odredeni prakti~ni primeri kade prisutnite rabotea na poleto na sovladuvawe na nametnati primeri na kriza. Na rabotilnicata, ~lenovite na Mreàta na lica za odnosi so javnost na op{tinite, formirana pri ZELS, isto taka, razmenija i informacii za aktivnosti vo svoite op{tini, za problemite so koi se soo~uvaat vo raboteweto, pobaraa soveti od svoite kolegi za nadminuvawe na odredeni sostojbi. Bea izneseni i idei za ponatamo{nata rabota na Mreàta i za neophodnosta od nadograduvawe na licata za odnosi so javnost koi rabotat vo op{tinite. Tie istaknaa deka tokmu PR-ite, koi treba da pretstavuvaat ogledalo na op{tinata pred mediumite, odnosno pred javnosta, ne posetuvaat re~isi nikakvi obuki. Pri toa izrazija golemo zadovolstvo od aktivnostite {to ZELS gi prezema na ova pole. Od diskusiite proizleze i zaklu~okot deka mal broj op{tini posvetuvaat vnimanie na nadograduvawe i obu~uvawe na svoite PR lica.Materijata za odnosi so javnost e navistina kompleksna, postojano promenliva i bara licata za odnosi so javnost postojano da gi sledat promenite i sovremenite dostignuvawa na ova pole. Za toa e potrebno prezemawe na kontinuirano nadograduvawe na sposobnostite i ve{tinite za odnosi so javnost, kako i razmena na iskustva od kolegite od op{tini kako od na{ata zemja taka i od op{tinite od zemjite vo Evropa i regionot. 19 ZELS organizes Workshop on Municipal PR Positive Crisis Management – a Score for the Municipality “Crisis communication, strategy and action” was the main topic of the Workshop held for the members of the Municipal Public Relations Officers’ Network, which ZELS organized in Mavrovo. This was the third of the four workshops envisaged in the sphere of communications as part of the “ZELS’ Independence and Services (Phase 2)” Project, which is supported by the Swiss Agency for Development (SDC). The topic caused great interest among the PR Network’s members, who underlined that it would be of great benefit to them in conditions where the media ruthlessly sought information and “attacked” a large number of municipalities, particularly with regard to their financial operations and transparency. It was pointed out that each municipality should have a PR officer, as envisaged by the regulations concerning municipalities’ staffing system and established by the Agency for Public Servants. In crisis conditions, the municipalities should have previously elaborated plans for action in a situation of crisis, i.e. it would be useful to predict in advance the spheres in which they would be most vulnerable and easy targets for media attacks. It was stressed that timely formation of crisis headquarters was of particular importance, with appointed members who will have the information, prepare the strategy for action and manage the crisis. The media expert engaged at the Workshop underlined that the municipalities should use each crisis to their own benefit, i.e. the positive crisis management may only bring positive scores to the municipalities and save them from a fiasco or negative consequences. Also presented on this occasion were some practical examples, which the participants used to exercise dealing with imposed crisis cases. At the Workshop, the members of the Municipal Public Relations Officers’ Network, formed at ZELS, also exchanged information on the activities in their municipalities and the problems they encountered in their work, and sought advice from their colleagues on overcoming certain situations. Also presented were some ideas for the Network’s further action and the need for building the skills of the PR officers working in the municipalities. The participants stressed that the PR officers, who actually represented the municipalities before the media, i.e. the public, were virtually not attending any training. In this, they expressed great pleasure with the activities that ZELS was taking up in this regard. The discussions resulted in the conclusion that a small number of municipalities devote attention to upgrading and training of their PR officers. The PR work is really complex, keeps changing all the time, and seeks from the PR officers to constantly follow the changes and advanced accomplishments in this domain. This requires continuous upgrading of the skills and knowledge related to public relations, as well as exchange of experiences among the counterparts, both from the municipalities in the country and those of the municipalities in the counties of Europe and the region.
Page 2 and 3: Po~ituvani, Na 19 noewvi, pakovodst
Page 4 and 5: se svika sostanok na Sovetot za reg
Page 6 and 7: Ekspo real, 06-08 oktomvri, 2008, G
Page 8 and 9: Organizirani tematski seminari za n
Page 10 and 11: ZELS i UNDP Zapo^na Kampawa za info
Page 12 and 13: ▼ ZELS dosega uspea da izdejstvuv
Page 14 and 15: Formirana sobraniska Komisija za lo
Page 16 and 17: Odràno ~etvrtoto generalno Sobarni
Page 20 and 21: Vo organizacija na ZELS Rabotilnici
Page 22 and 23: So „otvoreni vrati“ nagradenite

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