WTM Global Trends Report 2010 - World Travel Market

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<strong>WTM</strong>. Means Business Opportunities – Toughening up • Destination spas and camps with tough fitness programmes will flourish as travellers seek physically and mentally transformative experiences. • Deprivation holidays are an opportunity for destinations with harsh climates and rugged terrain to develop into unusual destinations for extreme tourists. • Physically challenging activities, such as the Inca Trail and Mount Kilimanjaro, will continue to draw interest. Future outlook – Stressed out • Deprivation holidays are likely to become a strong niche globally, aimed at stressed out travellers, driven by consumer concerns about rising healthcare costs and obesity. • Growing interest in fitness is expected to develop philanthropic and green attributes as consumers not only want to improve themselves, but others and the environment. • Future developments are likely to see families going to spas or young singles signing up for boot camps.
<strong>WTM</strong>. Means Business North America: Deprivation holidays UK: Invasion of Middle East investments Europe: Mobile travel applications Middle East: Race for Iraq Africa: Space tourism Latin America: Roads less travelled Asia: The fragrance factor
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WTM Global Trends Report 2010 - World Travel Market

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