WTM Global Trends Report 2010 - World Travel Market

More documents

Recommendations

Info

WTM. Means Business Scent delivery technology • The Scent Hotel in Koh Samui (Thailand) transformed from its origins as a scent market stall into a boutique hotel with fragrance at its core. • Scents tend to be delivered to public areas like hotel lobbies via air conditioning. • The latest scent delivery systems can provide up to five fragrance options per room, set to operate at specific times. • The Scent Marketing Institute recommends that the provision of fragrance is on an optin basis to account for those with Multiple Chemical Sensitivity or allergies. The long tail • Popular morning smells include citrus and peppermint that energise the body to improve productivity for business travellers. • Jasmine and vanilla provide a more natural solution than sleep remedies. • Surveys show that apple is the favourite smell of the Japanese. • Marriott offers different scents for its airport, city and beach outlets. • InterContinental hotels use local, natural products, for example, InterContinental Bangkok uses lemongrass.
WTM. Means Business The Power of Smell Brand Scent name Ingredients Effect Shangri-La Essence of Shangri-La Vanilla, sandalwood, bergamot, ginger Serenity, calm Holiday Inn Holiday Inn branded scent Citrus, green, floral, woods bouquet Freshness, cleanliness Naumi Hotel Singapore n/a Lime, ginger Relaxation, refresh Marriott Renaissance Kuala Lumpur Zanzibar Mist Citrus floral, vanilla Relaxation Singapore Airlines Stefan Florida Waters Steamed rice, bamboo shoots, lotus Smooth, comfortable MSC Splendida cruise MED Green fig, floral Happiness Source: Company websites, trade sources, Scent Marketing Institute, Euromonitor International
Page 1: WTM Global Trends Report 2010 www.w
Page 4 and 5: WTM. Means Business Foreword The WT
Page 6 and 7: WTM. Means Business Beyond the cris
Page 8 and 9: WTM. Means Business North America:
Page 10 and 11: WTM. Means Business North America -
Page 12 and 13: WTM. Means Business Opportunities -
Page 14 and 15: WTM. Means Business UK - Overview
Page 16 and 17: WTM. Means Business Attractive petr
Page 20 and 21: WTM. Means Business Europe - Mobile
Page 22 and 23: WTM. Means Business "Mobile is curr
Page 26 and 27: WTM. Means Business Middle East - R
Page 30 and 31: WTM. Means Business Africa - Overvi
Page 32 and 33: WTM. Means Business Stargazing appe
Page 36 and 37: WTM. Means Business Latin America -
Page 40 and 41: WTM. Means Business Asia - Overview
Page 44: WTM. Means Business Opportunities -

WTM Global Trends Report 2010 - World Travel Market

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?