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WTM Global Trends Report 2010 - World Travel Market

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<strong>WTM</strong>. Means Business<br />

"Mobile is currently in the throes of a land grab by organisations that until now were<br />

unconnected to travel distribution, seen as a potentially lucrative area for<br />

companies outside the sector to make inroads.”<br />

“The likes of Google and Apple do not have the cumbersome baggage of legacy<br />

systems and historical relationships, can easily acquire technology and expertise<br />

and have the brand equity to pull it off."<br />

Kevin May<br />

Journalist, Editor and Co-founder,Tnooz

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