WTM Global Trends Report 2010 - World Travel Market
WTM Global Trends Report 2010 - World Travel Market
WTM Global Trends Report 2010 - World Travel Market
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<strong>WTM</strong>. Means Business<br />
Latin America – Overview<br />
• Latin America rebounded quickly from the global economic downturn thanks to greater<br />
financial flexibility and improvements in commodity prices.<br />
• The region is witnessing increased investments in tourism infrastructure and rising<br />
consumer spending which will boost the rate of change.<br />
• A proposed merger between TAM and LAN in August <strong>2010</strong> will create the largest airline in<br />
the region and set off a battle against Avianca-TACA for Colombia and Brazil.<br />
Latin America: Key Performance Indicators 2009-2011<br />
% growth 2009 <strong>2010</strong> 2011<br />
Real GDP<br />
Arrivals, volume<br />
Spend per arrival, value<br />
Hotels, value<br />
Air transport, value<br />
<strong>Travel</strong> retail, value<br />
-1.7 5.7 4.0<br />
-5.0 0.5 3.4<br />
1.7 0.4 0.1<br />
-5.0 1.0 4.3<br />
-4.6 8.6 5.9<br />
-8.4 2.4 3.8<br />
Source: Euromonitor International, IMF
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