WTM Global Trends Report 2010 - World Travel Market

More documents

Recommendations

Info

<strong>WTM</strong>. Means Business Latin America – Roads less travelled • In Latin America, there is a move towards promoting interior tourism, going beyond the usual sun and sea destinations to showcase off the beaten track destinations. • Emerging destinations at the heart of countries suffer from poor infrastructure and lack tourism services, which constrains growth in these less affluent areas. Social media spreads the word • Twitter, Orkut, Facebook, MySpace and blogs are efficient, low-cost tools increasingly used to promote new, emerging destinations. • Trip, a regional airline in Brazil, uses Twitter to announce new routes to previously unserved remote destinations such as Lençois, near Chapada Diamantina National Park. “Brazil has much more to offer than sun and beach products. The programme for the Regionalisation of Tourism has been key to expansion by introducing new products and destinations.” Sáskia Lima, General Coordinator of Tourism Segmentation, Ministry of Tourism, Brazil
<strong>WTM</strong>. Means Business Far from the madding crowd • Brazil is promoting fam trips to introduce the Pantanal to international tour operators and travel agents. Mexico is pushing Pueblos Mágicos to domestic and international visitors. • The Salt Flats of Salar de Uyuni (Bolivia) are growing in popularity. • Valle de la Luna, San Pedro de Atacama (Chile) is known for stargazing and sandboarding. The dramatic rescue of the 33 trapped miners will further boost its international appeal. • Ciudad Perdida (Colombia) is a draw for adventure tourists, accessible only by trekking through jungle to see the ruins. Source: Euromonitor International
Page 1: WTM Global Trends Report 2010 www.w
Page 4 and 5: WTM. Means Business Foreword The WT
Page 6 and 7: WTM. Means Business Beyond the cris
Page 8 and 9: WTM. Means Business North America:
Page 10 and 11: WTM. Means Business North America -
Page 12 and 13: WTM. Means Business Opportunities -
Page 14 and 15: WTM. Means Business UK - Overview
Page 16 and 17: WTM. Means Business Attractive petr
Page 20 and 21: WTM. Means Business Europe - Mobile
Page 22 and 23: WTM. Means Business "Mobile is curr
Page 26 and 27: WTM. Means Business Middle East - R
Page 30 and 31: WTM. Means Business Africa - Overvi
Page 32 and 33: WTM. Means Business Stargazing appe
Page 40 and 41: WTM. Means Business Asia - Overview
Page 42 and 43: WTM. Means Business Scent delivery
Page 44: WTM. Means Business Opportunities -

WTM Global Trends Report 2010 - World Travel Market

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?