WTM Global Trends Report 2010 - World Travel Market
WTM Global Trends Report 2010 - World Travel Market
WTM Global Trends Report 2010 - World Travel Market
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<strong>WTM</strong>. Means Business<br />
Opportunities – Power play<br />
• The opportunities from smartphones for travel operators are huge.<br />
• To remain competitive, travel operators will need to provide a website optimised for<br />
mobile phone search and potentially a mobile application, partnering with developers.<br />
• Although a presence on Google and other search engines will remain key, mobile travel<br />
applications are expected to gain ground thanks to their superior convenience.<br />
Future outlook – Next generation<br />
• The evolution of m-commerce is expected to be extremely fast, with high international<br />
roaming costs the major obstacle.<br />
• 50% of European travellers are forecast to use a smartphone to find travel information<br />
and/or make reservations by 2015, according to Euromonitor International.<br />
• An important development is the rise of travel and tourism reservations through social<br />
networks’ applications such as Facebook for iPhone.
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