WTM Global Trends Report 2010 - World Travel Market
WTM Global Trends Report 2010 - World Travel Market
WTM Global Trends Report 2010 - World Travel Market
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<strong>WTM</strong>. Means Business<br />
North America – Overview<br />
• The financial crisis hit the USA hard and spilled over into the real economy, causing the<br />
longest recession since the Great Depression (1929).<br />
• After a catastrophic 2009, the travel industry in North America began to see signs of<br />
recovery in <strong>2010</strong> as returning business travellers increased demand.<br />
• The recovery is expected to gain momentum in 2011 as demand growth outpaces supply<br />
and most categories regain pricing power.<br />
North America: Key Performance Indicators 2009-2011<br />
% growth 2009 <strong>2010</strong> 2011<br />
Real GDP<br />
Arrivals, volume<br />
Spend per arrival, value<br />
Hotels, value<br />
Air transport, value<br />
<strong>Travel</strong> retail, value<br />
-2.6 2.6 2.3<br />
-8.9 2.8 1.3<br />
-10.2 -1.5 1.1<br />
-16.4 -1.5 3.8<br />
-18.1 2.2 2.6<br />
-13.3 0.4 2.0<br />
Source: Euromonitor International, IMF
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