An in-depth Study on the Animation Industry - Philippine Institute for ...

TABLE OF CONTENTS
page
List of Tables
List of Appendices
Executive Summary
iii
iv
V
Introduction 1
1. The <strong>in</strong>dustry 3
1.1 Historical Background 3
1.2 Def<strong>in</strong>ition and scope of the Industry 7
1.3 Technology Information 16
1.4 Japanese <strong>An</strong>ime 19
1.5 America’s Walt Disney 22
1.6 Structure of the Industry 22
1.7 Laws H<strong>in</strong>der<strong>in</strong>g/Facilitat<strong>in</strong>g 28
1.8 Industry Associations 29
2. Market Potential/Foreign Market Demand 31
2.1 Motion Picture Production Forward L<strong>in</strong>kages 31
2.2 Motion Picture Distribution and Projection Forward
31
L<strong>in</strong>kage
2.3 International Demand for Film and <strong>An</strong>imation Industry
32
Professionals 1995-2000
2.4 Market for <strong>An</strong>imation Materials 33
2.5 The Global <strong>An</strong>imation Industry Situation 34
3. Supply Capability 46
3.1 Motion Picture Distribution and Projection Backward
46
L<strong>in</strong>kage
3.2 Motion Picture Production Backward L<strong>in</strong>kage 47
3.3 Offered Services 47
3.4 Areas of Specialization 48
3.5 Expertise/Technical Competence of Manpower 49
3.6 Quality and Quantity of Tra<strong>in</strong><strong>in</strong>g 51
4. Strengths and Weaknesses, Opportunities and Threats 54
4.1 Filip<strong>in</strong>os are comfortable with the English language 54
4.2 Filip<strong>in</strong>os are def<strong>in</strong>ed and ref<strong>in</strong>ed <strong>in</strong> Terms of Output 54
4.3 Filip<strong>in</strong>os’ Artistic and Creative Skills are World Class 55
4.4 Technology and Budget 55
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