An in-depth Study on the Animation Industry - Philippine Institute for ...

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--Discover, develop, and/or expand <strong>in</strong>ternational ma<strong>in</strong>stream or niche markets for Philipp<strong>in</strong>e animation films. --Operations/Technology. --More <strong>in</strong>vestments on technology. --Laws/Industry governance. --Strategic alliances and collaboration. --A voice <strong>in</strong> the government through the Philipp<strong>in</strong>e <strong>An</strong>imation Commission. --More specific actions to undertake. With the preced<strong>in</strong>g action plan, it is crucial that a monitor<strong>in</strong>g scheme should be implemented to check performance. This is where the association of animators can come <strong>in</strong> and review developments <strong>in</strong> market<strong>in</strong>g, operations and technology, laws and <strong>in</strong>dustry governance, and research and development. They can pool their efforts to improve the state of animation <strong>in</strong> the country, develop strategic alliances with foreign partners, and lobby <strong>in</strong> congress for better tax <strong>in</strong>centives. The various <strong>in</strong>dustry players can monitor themselves to create a good animation output. Award-giv<strong>in</strong>g bodies should be promoted and participation <strong>in</strong> <strong>in</strong>ternational animation festivals should cont<strong>in</strong>ue. With this, the Filip<strong>in</strong>o attitude and the global <strong>in</strong>terest towards our local productions will eventually change and will ga<strong>in</strong> better patronage. <strong>An</strong>d the vision for the Philipp<strong>in</strong>e animation services <strong>in</strong>dustry as a recognized leader <strong>in</strong> the Asia-Pacific region will always be a reality. 8
<strong>An</strong> In-<strong>depth</strong> <strong>Study</strong> on the <strong>An</strong>imation Industry <strong>in</strong> the Philipp<strong>in</strong>es “<strong>An</strong>imation is difficult, and it sometimes takes more than great software to do the right job.” (Rick Shaw/Basics <strong>An</strong>d Beyond) Introduction Of all the uses that computers can be put to, probably, the most <strong>in</strong>terest<strong>in</strong>g, excit<strong>in</strong>g, and challeng<strong>in</strong>g to graphic artists is animation. From television commercials to major Hollywood blockbusters, it is used to produce highly dist<strong>in</strong>ctive images that can <strong>in</strong>trigue, impress, and dazzle the viewer. It is one of the brighter th<strong>in</strong>gs <strong>in</strong> the world these days. Graphic artists are more <strong>in</strong>terested <strong>in</strong> visual effects because it is one way of treat<strong>in</strong>g projects with dist<strong>in</strong>ctiveness and <strong>in</strong>novativeness. <strong>An</strong>imation is the process of giv<strong>in</strong>g the illusion of movement or life to c<strong>in</strong>ematographic draw<strong>in</strong>gs, models, or <strong>in</strong>animate objects. <strong>An</strong>imated draw<strong>in</strong>gs predate c<strong>in</strong>ema proper. From the 1830s onward, optical toys—such as the phenakistoscope (a revolv<strong>in</strong>g disk with figures arranged around the center), zeotrope (an optical toy <strong>in</strong> which figures on the <strong>in</strong>side of a revolv<strong>in</strong>g cyl<strong>in</strong>der are seen through slits <strong>in</strong> its circumference), and the Prax<strong>in</strong>oscope (a device that used reflections of objects to achieve the illusion of movement)—were designed to demonstrate or exploit the physical phenomenon of “persistence of vision.” Such <strong>in</strong>struments used a technique comparable to the modern cartoon film: draw<strong>in</strong>gs of successive stages of an action were presented so rapidly that they produced an illusion of movement. <strong>An</strong>imation, the art of movement, is a way of mak<strong>in</strong>g <strong>in</strong>animate objects move. This may be materialized by sets of draw<strong>in</strong>gs which are photographed <strong>in</strong> sequence on successive motion picture frames. These photographed draw<strong>in</strong>gs when run <strong>in</strong> film produce smooth flow<strong>in</strong>g and cont<strong>in</strong>uous actions. Throughout the years, animators together with producers have thought of several ways to be able to improve its quality and substance. <strong>An</strong>imation ended <strong>in</strong>to a highly sophisticated art form and motion picture technique, as well as an effective way for communications, as certa<strong>in</strong> techniques and equipment were developed. <strong>An</strong>imation softwares are developed to help people create their own visual effects. Computer animation became known <strong>in</strong> the 70s when foreign filmmakers used the computers as an aid for creat<strong>in</strong>g sci-fi objects and special effects. The filmmakers of Star Wars, Indiana Jones series, Star Trek, etc. <strong>in</strong>vested large amounts of money on computers and softwares. The computers, mostly graphical workstations, were 9
Page 1 and 2: An in</str
Page 3 and 4: 4.5 Telecommunications 55 4.6 Marke
Page 5 and 6: LIST OF APPENDICES page Appendix A
Page 7: eating and dr<stro
Page 11 and 12: With the arrival of sound, Walt Dis
Page 13 and 14: Industry observers also poi
Page 15 and 16: 1.2 Definition and
Page 17 and 18: Based on the latest available <stro
Page 19 and 20: software suddenly made high-end com
Page 21 and 22: Consequently, smaller production ho
Page 23 and 24: million, growing t
Page 25 and 26: 3D Studio's WAS routin</str
Page 27 and 28: Some of the most in</strong
Page 29 and 30: An An</str
Page 31 and 32: 9612 661 2,055 225,039 V 205 740 41
Page 33 and 34: The Top 14 Motion Picture, Radio, T
Page 35 and 36: company is known for in</st
Page 37 and 38: cooperative society aims to build a
Page 39 and 40: Directors Japan Choreographers and
Page 41 and 42: In Hong Kong, Centro Digital Pictur
Page 43 and 44: Mainframe, Ra<stro
Page 45 and 46: tyke fare. In addition to runn<stro
Page 47 and 48: India. It is easy to see why many c
Page 49 and 50: [pounds]2,100), an experienced soft
Page 51 and 52: former House Speaker Manuel Villar
Page 53 and 54: 3.2 Motion Picture Production Backw
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artistic enrichment by offer<strong
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4.4 Technology and Budget A
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4.10. The global entertain<
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Though artistry is in</stro
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may be sure of bein</strong
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voice in the gover
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9) Imaginasia, Inc
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APPENDIX B GUIDELINES ON THE INVEST
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f. GENERAL VIEWING — This refers
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2. Those which tend to underm<stron
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5. DRUGS — No drug and/or alcohol
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C. PARENTAL GUIDANCE "PG" CLASSIFIC
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CHAPTER V APPLICATION AND ISSUANCE
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SECTION 21. Deletion and/or Cuts.
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CHAPTER VII APPEAL SECTION 29. Appe
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(30) DAYS from receipt by the impor
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VIOLATIONS AND ADMINISTRATIVE SANCT
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Appendix D a) AMENDED RULES AND REG
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CHAPTER II GUIDING PRINCIPLES SECTI
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a) After review, the BOARD shall ap
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e) Such other documents as the BOAR
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govern the announcement and admissi
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) The privilege of bein</st
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) The Chairman of the Board may, <s
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SECTION 4. Establishment of a Natio
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d) to formulate, together with the
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Thirty million pesos (P30,000,000)
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Appendix F ANIME SHOWN IN THE PHILI
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Appendix G THE ACADEMY OF VISUAL AR
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