An in-depth Study on the Animation Industry - Philippine Institute for ...

d. Transportation and Communication – with the fast and vast development
of telecommunications now, animation with various techniques <strong>in</strong> special
effects makes it an effective way to reach the consumers;
e. Wholesale and retail – animation is a popular demand to create
awareness of a client’s products. Companies that have products for
children are the most common customers of animation. <strong>An</strong>imation has
always been an effective attention catcher for children of all ages.
f. Media, Advertis<strong>in</strong>g, Enterta<strong>in</strong>ment – animation for exhibit and exposure to
various media. Advertis<strong>in</strong>g agencies use animation as one of an array of
execution styles <strong>in</strong> the promotions of corporate products and services.
Advertis<strong>in</strong>g agencies use animated objects apart from live talents <strong>in</strong> some
product advertis<strong>in</strong>g schemes.
g. Education – the use of materials for educational purposes –
EDUTAINMENT purposes.
Most of the companies <strong>in</strong> the categories above are private corporations and their
sizes vary from medium to large. Most of them are the ones which have the provision
for large budgets for advertis<strong>in</strong>g.
Services offered to foreign clients are mostly that of the manual animation job
where foreign animation/film companies conceptualize everyth<strong>in</strong>g and based on the
concept that they have formulated, they ask Filip<strong>in</strong>o companies to execute what was
conceptualized via draw<strong>in</strong>gs/illustrations, and other manual tasks. This is then
attributed to the well-known fact that cheap labor is apparent <strong>in</strong> the Philipp<strong>in</strong>es.
Other vital reasons why foreigners opt for Filip<strong>in</strong>os, despite an on-go<strong>in</strong>g stiff
competition with Vietnam, India, and Ch<strong>in</strong>a when it comes to manual execution, is that
Filip<strong>in</strong>os adapt faster and better to western culture (language and ideas primarily).
When it comes to the quality of work, Filip<strong>in</strong>os’ outputs are more ref<strong>in</strong>ed and def<strong>in</strong>ed.
2.5 The Global <strong>An</strong>imation Industry Situation
<strong>An</strong> analysis of the global animation <strong>in</strong>dustry as revealed by <strong>in</strong>ternet data can
provide directions for market<strong>in</strong>g the local animation <strong>in</strong>dustry.
US animation houses such as Pixar and Pacific Data Images have secured
places with<strong>in</strong> the 3D feature-film <strong>in</strong>dustry. Also, a few new names and faces from other
countries are beg<strong>in</strong>n<strong>in</strong>g to burst onto the animation scene. Not only are these
<strong>in</strong>ternational studios creat<strong>in</strong>g unique new styles to <strong>in</strong>troduce to the animation world, but
they are also break<strong>in</strong>g new ground <strong>in</strong> their respective countries.
2.5.1 Creation of Four <strong>An</strong>imation Firms From Around The World
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