An in-depth Study on the Animation Industry - Philippine Institute for ...

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There are also several bills pend<strong>in</strong>g <strong>in</strong> Congress that seek to strengthen the VRB and the NTC'S powers <strong>in</strong> combatt<strong>in</strong>g piracy <strong>in</strong> their respective fields. Among these are Senator Ramon Revilla and Senator Ramon Magsaysay Jr.'s bills on cable television regulation. The private sector has also been actively assist<strong>in</strong>g the government <strong>in</strong> its antipiracy efforts. The Motion Picture <strong>An</strong>ti-Piracy Film Council, Inc. (MPAFPC), an association of Filip<strong>in</strong>o film producers, theater owners and video retailers--has established a Task Force that assists the VRB and the National Bureau of Investigation (NBI) <strong>in</strong> its anti-piracy operations. The MPAFPC has forged a partnership with the Motion Picture Association, a group represent<strong>in</strong>g seven major Hollywood studios, <strong>in</strong> its anti-piracy efforts. On the MTRCB, the Board comes <strong>in</strong> when animation filmmakers produce films either for television or for c<strong>in</strong>ema with themes on violence and sex particularly s<strong>in</strong>ce these films and/or programs are watched by children. Complementary to MTRCB's guidel<strong>in</strong>es on programs/films suited for children is Republic Act No. 8370 or the Children's Television Act 1997. The state recognizes the vital role of the youth <strong>in</strong> nation-build<strong>in</strong>g and shall promote and protect their physical, moral, spiritual, <strong>in</strong>tellectual, and social well-be<strong>in</strong>g by enhanc<strong>in</strong>g their over-all development tak<strong>in</strong>g <strong>in</strong>to account sectoral needs and conditions <strong>in</strong> the development of educational, cultural, recreational policies and programs addressed to them. In this regard, the establishment of the National Council for Television attached to the President is hereby formed. <strong>An</strong>imators should therefore take <strong>in</strong>to consideration these guidel<strong>in</strong>es s<strong>in</strong>ce most of the content of their films are for children. Meanwhile, an <strong>in</strong>vestigation of foreign laws on animation limits our market potentials abroad. The Filip<strong>in</strong>os are only conf<strong>in</strong>ed to just a set of tasks when servic<strong>in</strong>g other nations because there are laws <strong>in</strong> other countries which provide <strong>in</strong>centives for <strong>in</strong>dustries which conf<strong>in</strong>e their tasks, specifically, the “digital part of animation,” and resources with<strong>in</strong> their countries, hence, keep<strong>in</strong>g the work with<strong>in</strong> the countries themselves <strong>in</strong>clud<strong>in</strong>g labor. The Philipp<strong>in</strong>e labor force then is not utilized. This particular fact limits such potential of animation <strong>in</strong> other foreign lands. 1.8 Industry Associations The <strong>An</strong>imation Council of the Philipp<strong>in</strong>es is a local association of animation studios bond<strong>in</strong>g themselves with the purpose of consolidat<strong>in</strong>g their efforts to promote the local animation <strong>in</strong>dustry. <strong>An</strong>imeExplosion2000 was a recent example of their accomplishment. CAST or Cebu <strong>An</strong>imators Society for Talent is an association for the development of talent and resources to support an animation <strong>in</strong>dustry <strong>in</strong> Cebu. This 36
cooperative society aims to build a critical mass to attract the world animation consumer to do bus<strong>in</strong>ess here <strong>in</strong> Cebu. CAST society is a shar<strong>in</strong>g cooperative where members contribution time and product to help others and themselves compete <strong>in</strong> the world market. CAST is a zero fee Cooperative. Members are expected to give and take so the cooperative will grow and reach a critical mass. It is is open to persons who are <strong>in</strong>terested <strong>in</strong> animation. There is no age limit or other requirements. CAST is made up of two membership classes a) <strong>in</strong>vested and b) non <strong>in</strong>vested. The <strong>in</strong>vested class will generally have a computer and the software to create and edit 2D and 3D characters or objects. This class may also <strong>in</strong>clude people with a marketable skills and talent such as hand drawn animators ,script writers, voice character and market<strong>in</strong>g. The non <strong>in</strong>vested is made up of persons <strong>in</strong> tra<strong>in</strong><strong>in</strong>g and <strong>in</strong>terested <strong>in</strong>dividuals. Members are expected to contribute to the cooperative animation library with characters, objects, background stills and animation sequences. The library is shared by all members. A contribution of one piece will make available hundreds <strong>in</strong> return. Members are also expected to contribute time and techniques to teach others how to do th<strong>in</strong>gs. <strong>An</strong>imation takes a lot of talented people and capital to reach a critical mass. The object of CAST is to disperse the talent and concentrate the capital. In this manner the talent will have access to video cameras, tape recorders, sound stages, motion capture, video edit<strong>in</strong>g and other equipment. Members work will be published and sold on the world market. Members will share <strong>in</strong> this <strong>in</strong>come. CAST will have weekly meet<strong>in</strong>gs to discuss member problems and difficulties. These meet<strong>in</strong>gs are free of charge and members are expected to help each other with "how to do" questions and answers. A 24 hour computer Intranet (local only to Cebu) is now <strong>in</strong> place for those that have a computer to discuss problems, share objects, tips, and tutorials. Formal tra<strong>in</strong><strong>in</strong>g classes are offered at a discount for members. 2.0 Market Potential/ Foreign Market Demand 2.1. Motion Picture Production Forward L<strong>in</strong>kage Table 7. Motion Picture Production Forward L<strong>in</strong>kage INDUSTRY VALUE SHARE (%) Motion picture production 12185 1.09 Motion picture distribution and projection 1080753 96.83 Theatrical production and enterta<strong>in</strong>ment 8166 0.73 Public adm<strong>in</strong>istration and defense 15000 1.34 TOTAL 1116104 100.00 37
Page 1 and 2: An in</str
Page 3 and 4: 4.5 Telecommunications 55 4.6 Marke
Page 5 and 6: LIST OF APPENDICES page Appendix A
Page 7 and 8: eating and dr<stro
Page 9 and 10: An In-dept
Page 11 and 12: With the arrival of sound, Walt Dis
Page 13 and 14: Industry observers also poi
Page 15 and 16: 1.2 Definition and
Page 17 and 18: Based on the latest available <stro
Page 19 and 20: software suddenly made high-end com
Page 21 and 22: Consequently, smaller production ho
Page 23 and 24: million, growing t
Page 25 and 26: 3D Studio's WAS routin</str
Page 27 and 28: Some of the most in</strong
Page 29 and 30: An An</str
Page 31 and 32: 9612 661 2,055 225,039 V 205 740 41
Page 33 and 34: The Top 14 Motion Picture, Radio, T
Page 35: company is known for in</st
Page 39 and 40: Directors Japan Choreographers and
Page 41 and 42: In Hong Kong, Centro Digital Pictur
Page 43 and 44: Mainframe, Ra<stro
Page 45 and 46: tyke fare. In addition to runn<stro
Page 47 and 48: India. It is easy to see why many c
Page 49 and 50: [pounds]2,100), an experienced soft
Page 51 and 52: former House Speaker Manuel Villar
Page 53 and 54: 3.2 Motion Picture Production Backw
Page 55 and 56: 3.4.3 Production Proper - a stage w
Page 57 and 58: 3.6 Quality and Quantity of Tra<str
Page 59 and 60: artistic enrichment by offer<strong
Page 61 and 62: 4.4 Technology and Budget A
Page 63 and 64: 4.10. The global entertain<
Page 65 and 66: Though artistry is in</stro
Page 67 and 68: may be sure of bein</strong
Page 69 and 70: voice in the gover
Page 71 and 72: 9) Imaginasia, Inc
Page 73 and 74: APPENDIX B GUIDELINES ON THE INVEST
Page 75 and 76: f. GENERAL VIEWING — This refers
Page 77 and 78: 2. Those which tend to underm<stron
Page 79 and 80: 5. DRUGS — No drug and/or alcohol
Page 81 and 82: C. PARENTAL GUIDANCE "PG" CLASSIFIC
Page 83 and 84: CHAPTER V APPLICATION AND ISSUANCE
Page 85 and 86: SECTION 21. Deletion and/or Cuts.
Page 87 and 88:
CHAPTER VII APPEAL SECTION 29. Appe
Page 89 and 90:
(30) DAYS from receipt by the impor
Page 91 and 92:
VIOLATIONS AND ADMINISTRATIVE SANCT
Page 93 and 94:
Appendix D a) AMENDED RULES AND REG
Page 95 and 96:
CHAPTER II GUIDING PRINCIPLES SECTI
Page 97 and 98:
a) After review, the BOARD shall ap
Page 99 and 100:
e) Such other documents as the BOAR
Page 101 and 102:
govern the announcement and admissi
Page 103 and 104:
) The privilege of bein</st
Page 105 and 106:
) The Chairman of the Board may, <s
Page 107 and 108:
SECTION 4. Establishment of a Natio
Page 109 and 110:
d) to formulate, together with the
Page 111 and 112:
Thirty million pesos (P30,000,000)
Page 113 and 114:
Appendix F ANIME SHOWN IN THE PHILI
Page 115 and 116:
Appendix G THE ACADEMY OF VISUAL AR
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