An in-depth Study on the Animation Industry - Philippine Institute for ...

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Yet, Spa<strong>in</strong>'s animation sector has some important structural defects. It does not receive specific subsidy support, as <strong>in</strong> France. It is also doubtful that it will benefit greatly from a new law, passed this spr<strong>in</strong>g, which obliges broadcasters to <strong>in</strong>vest 5% of their total annual revenue <strong>in</strong> European films and TV movies. Spanish animation houses are split between two <strong>in</strong>dustry lobbies: AEPA for smaller <strong>in</strong>dies and APIA for the biggest exporters. There are few signs of a merger between them. APIA now aims to lobby producers body Fapae to put more pressure on RTVE to step up its animation <strong>in</strong>vestment. Such pressure and <strong>in</strong>stitutional representation is seen as highly positive <strong>in</strong> the sector. The existence of these two associations, coupled with ris<strong>in</strong>g exports, means Spa<strong>in</strong> has tremendous growth potential. 2.5.4 Tokyo, Japan Saucer-shaped eyes, semi-smooth motion and rich story tell<strong>in</strong>g used to be the signs of Japanese animation. With the success of local animated titan "Pokemon," these telltale traits are now the signs of one of the hottest programm<strong>in</strong>g products <strong>in</strong> the world. There certa<strong>in</strong>ly will be no shortage of Japanese animation on display at Mipcom. In a typical week of programm<strong>in</strong>g, there are about 50 different animated shows on Japanese network television. Because of "Pokemon's" global muscle, local production companies are downplay<strong>in</strong>g the Japanese-only aspects of their product by giv<strong>in</strong>g characters names that travel overseas easily and mov<strong>in</strong>g the action from Japanese school yards to fantasy worlds that do not represent one particular locale. The hottest products com<strong>in</strong>g from Japan are the ones tied to videogames -- <strong>in</strong> the same way that "Pokemon" was hatched out of a N<strong>in</strong>tendo Gameboy game. Toei <strong>An</strong>imation has produced the animated series "Digimon" (Digital Monsters), based on an electronic game from toymaker Bandai -- the same folks who unleashed the electronic virtual pet Tamagotchi onto the world's children. The TV series has been runn<strong>in</strong>g on net Fuji TV s<strong>in</strong>ce spr<strong>in</strong>g 1999 and has been nabb<strong>in</strong>g 12%-13% rat<strong>in</strong>gs <strong>in</strong> its Saturday morn<strong>in</strong>g slot. The show is broadcast on Fox Kids <strong>in</strong> the U.S. <strong>An</strong>other hot animation product is based on the "Monster Farm" (or "Monster Ranch," depend<strong>in</strong>g on the territory) game for Sony's PlayStation. The animated show is from TMS Enterta<strong>in</strong>ment, one of the top animation studios <strong>in</strong> Japan. The game spurred a popular TV show that aired on net Tokyo Broadcast<strong>in</strong>g System (TBS) while the show also airs on Fox Kids <strong>in</strong> the U.S. Apart from animation and ma<strong>in</strong>stay live-action shows such as Fuji TV's "Ponkikkies," children's programm<strong>in</strong>g does not get much attention at the major networks. However, NHK is a major home for acquisitions. The pubcaster has one channel dedicated to educational programm<strong>in</strong>g that shows about 30 hours a week of 44
tyke fare. In addition to runn<strong>in</strong>g Children Television Workshop's global hit "Sesame Street" for the past 30 years, NHK produces "With Mother," a cultural <strong>in</strong>stitution <strong>in</strong> the country that has been on the air for over 35 years. While it is true that Japan is a major animation center, one major concern is the issue of language. The local Philipp<strong>in</strong>e animation <strong>in</strong>dustry should overcome this language issue for collaboration work or jo<strong>in</strong>t ventures. 2.5.5 Korea, Seoul Korea is catch<strong>in</strong>g up with the world animation superpowers, accord<strong>in</strong>g to a recent report from the Korea <strong>An</strong>imation Producers Association that claims the country is now responsible for 30 per cent of the <strong>in</strong>ternational animation market. The report notes that the Korean animation <strong>in</strong>dustry was responsible for US$1.08 billion of the US$12 billion <strong>in</strong>ternational bus<strong>in</strong>ess, and that Korea is ranked third <strong>in</strong> the world beh<strong>in</strong>d the US and Japan. Local content quotas have given the South Korean animation <strong>in</strong>dustry a boost as it moves from be<strong>in</strong>g a guns-for-hire bus<strong>in</strong>ess to a fertile source of orig<strong>in</strong>al programs. However, executives at South Korean animation firms say they are worried that major broadcasters SBS, KBS and MBC will sidestep the regulars by air<strong>in</strong>g more reruns of local productions rather than commission<strong>in</strong>g new work. <strong>An</strong>d some note the U.S. networks' cutbacks on orders for Saturday morn<strong>in</strong>g toons have caused a big dent <strong>in</strong> the flow of subcontract<strong>in</strong>g work for South Korean companies, which also face competition from cheaper animation centers such as those <strong>in</strong> Ch<strong>in</strong>a. Still, the local <strong>in</strong>dustry welcomes the quotas, which were <strong>in</strong>troduced last year, <strong>in</strong>itially mandat<strong>in</strong>g the webs devote 25% of total animation airtime to local productions. That figure bumped up to 35% this year is set to rise to 45% next year and move to 50% <strong>in</strong> 2001. Peter Choi, president of animation house Hahn Sh<strong>in</strong> Corp., while voic<strong>in</strong>g the fear that the local webs will respond by rerunn<strong>in</strong>g local programs, nonetheless acknowledges that because of the Korean government's support for orig<strong>in</strong>al animation, many <strong>in</strong>vestors have started to <strong>in</strong>vest <strong>in</strong> the animation field. Step by step, new companies are launch<strong>in</strong>g orig<strong>in</strong>al animation and exist<strong>in</strong>g companies such as Hahn Sh<strong>in</strong> are beg<strong>in</strong>n<strong>in</strong>g to do their own series and feature films." <strong>An</strong>other firm that has been encouraged by the quotas is RG Pr<strong>in</strong>ce Films, which has turned out animated series for U.S. banners such as Universal, DIC Enterta<strong>in</strong>ment and Saban, as well as European producers. "By next year, we will aim to co-produce the majority of the series and feature films made <strong>in</strong> our studios," founder-director Regis Ghezelbash tells Variety. "We hope to create a distribution structure which will serve the whole of Asia with our programs and others from Europe." His firm recently produced its first live-action pic, "Le Serment Sous la Lune," a Korean-French co-production. It is also mak<strong>in</strong>g animated series 45
Page 1 and 2: An in</str
Page 3 and 4: 4.5 Telecommunications 55 4.6 Marke
Page 5 and 6: LIST OF APPENDICES page Appendix A
Page 7 and 8: eating and dr<stro
Page 9 and 10: An In-dept
Page 11 and 12: With the arrival of sound, Walt Dis
Page 13 and 14: Industry observers also poi
Page 15 and 16: 1.2 Definition and
Page 17 and 18: Based on the latest available <stro
Page 19 and 20: software suddenly made high-end com
Page 21 and 22: Consequently, smaller production ho
Page 23 and 24: million, growing t
Page 25 and 26: 3D Studio's WAS routin</str
Page 27 and 28: Some of the most in</strong
Page 29 and 30: An An</str
Page 31 and 32: 9612 661 2,055 225,039 V 205 740 41
Page 33 and 34: The Top 14 Motion Picture, Radio, T
Page 35 and 36: company is known for in</st
Page 37 and 38: cooperative society aims to build a
Page 39 and 40: Directors Japan Choreographers and
Page 41 and 42: In Hong Kong, Centro Digital Pictur
Page 43: Mainframe, Ra<stro
Page 47 and 48: India. It is easy to see why many c
Page 49 and 50: [pounds]2,100), an experienced soft
Page 51 and 52: former House Speaker Manuel Villar
Page 53 and 54: 3.2 Motion Picture Production Backw
Page 55 and 56: 3.4.3 Production Proper - a stage w
Page 57 and 58: 3.6 Quality and Quantity of Tra<str
Page 59 and 60: artistic enrichment by offer<strong
Page 61 and 62: 4.4 Technology and Budget A
Page 63 and 64: 4.10. The global entertain<
Page 65 and 66: Though artistry is in</stro
Page 67 and 68: may be sure of bein</strong
Page 69 and 70: voice in the gover
Page 71 and 72: 9) Imaginasia, Inc
Page 73 and 74: APPENDIX B GUIDELINES ON THE INVEST
Page 75 and 76: f. GENERAL VIEWING — This refers
Page 77 and 78: 2. Those which tend to underm<stron
Page 79 and 80: 5. DRUGS — No drug and/or alcohol
Page 81 and 82: C. PARENTAL GUIDANCE "PG" CLASSIFIC
Page 83 and 84: CHAPTER V APPLICATION AND ISSUANCE
Page 85 and 86: SECTION 21. Deletion and/or Cuts.
Page 87 and 88: CHAPTER VII APPEAL SECTION 29. Appe
Page 89 and 90: (30) DAYS from receipt by the impor
Page 91 and 92: VIOLATIONS AND ADMINISTRATIVE SANCT
Page 93 and 94: Appendix D a) AMENDED RULES AND REG
Page 95 and 96:
CHAPTER II GUIDING PRINCIPLES SECTI
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a) After review, the BOARD shall ap
Page 99 and 100:
e) Such other documents as the BOAR
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govern the announcement and admissi
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) The privilege of bein</st
Page 105 and 106:
) The Chairman of the Board may, <s
Page 107 and 108:
SECTION 4. Establishment of a Natio
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d) to formulate, together with the
Page 111 and 112:
Thirty million pesos (P30,000,000)
Page 113 and 114:
Appendix F ANIME SHOWN IN THE PHILI
Page 115 and 116:
Appendix G THE ACADEMY OF VISUAL AR
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