An in-depth Study on the Animation Industry - Philippine Institute for ...

Source: 1994 Input-Output Table
The potentials of the animation <strong>in</strong>dustry can be gleaned from the motion picture
production forward l<strong>in</strong>kage which is essentially controlled by motion picture distribution
and projection at 96%, followed m<strong>in</strong>imally by public adm<strong>in</strong>istration and defense at
1.34%, motion picture production at 1.09%, and theatrical production and enterta<strong>in</strong>ment
at 0.73%. However, if we closely evaluate the animation <strong>in</strong>dustry alone, the results may
be different s<strong>in</strong>ce there is a great demand for local manpower be<strong>in</strong>g sub-contracted to
produce animation materials for foreign films.
2.2 Motion Picture Distribution and Projection Forward L<strong>in</strong>kage
Table 8. Motion Picture Distribution and Projection Forward L<strong>in</strong>kage
INDUSTRY VALUE SHARE
(%)
Motion picture production 8943 3.63
Motion picture distribution and projection 788 0.32
Radio and TV programm<strong>in</strong>g 146305 59.41
Other recreational and cultural services 90232 36.64
TOTAL 246268 100.00
Source: 1994 Input-Output Table
With regard to motion picture distribution and projection forward l<strong>in</strong>kage the film
and animation <strong>in</strong>dustry is primarily forwarded to radio and tv programm<strong>in</strong>g at 59.41%,
followed by other recreational and cultural services at 36.64%, motion picture
production at 3.63%, and motion picture distribution and projection at 0.32%. It can be
<strong>in</strong>ferred from the data that there is <strong>in</strong>deed a potential market for films and animation
designed for television. This is evident <strong>in</strong> the country when the more current films are
immediately shown on highly rated tv programs. Meanwhile, local animation films can
be marketed abroad through television video rights.
2.3 International Demand for Film and <strong>An</strong>imation Industry professionals
1995-2000
Table 9. International Demand for Film and <strong>An</strong>imation Industry Professionals
1995-2000
Country Job Classification 1995 1996 1997 1998 1999 2000 Rank
Saudi
Arabia
Operators Sound-
Equipment and
C<strong>in</strong>ema
Projectionists 24 17 10 4 1 19 4th
Australia Actors and Stage 29 4 4 2 2 4 5th
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