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Fashion Productions: VNU World Travel Fair – Case History 2004, 2005, 2006 A Case history for VNU Exhibitions Asia By Oriental Modeling & Media April 21, 2006 上海东亚模特儿经纪有限公司
Fashion Productions: World Travel Fair 2004-2006 2004 2006 Companies • VNU Exhibitions Asia, a subsidiary of VNU, the global information and media company that provides 'must have' business information and organizes more than 120 trade and consumer shows in Europe, United States and Asia. VNU Exhibitions Asia is active organizing high-level events in China for more than 8 years. • Oriental Modeling & Media, the company is a joint-venture modeling and media agency providing fashion & media productions in China. The JV and partners have been active in media campaign design, management & execution as well as various media productions since 1994.
Page 3 and 4: Introduction • Research Conducted
Page 5 and 6: Media Productions in China 1994-200
Page 7 and 8: 摇摆女郎-Pink Lady 2: Case Hist
Page 9 and 10: 大話愛情-About Love - set
Page 11 and 12: 大話愛情-About Love : Case Hist
Page 13 and 14: 心灵花园- Murmur of Life : Case
Page 15 and 16: Branding Campaign Cost-Effectivenes
Page 17 and 18: Co-Productions & Distribution • A
Page 19: Distribution Little Rascals - Testi
Page 23 and 24: Fashion Productions: World Travel F
Page 29 and 30: Event Marketing: SIMC 2005
Page 31 and 32: Event Marketing: Ascend - Testimoni
Page 33 and 34: Event Marketing: China Cosmopolitan
Page 35 and 36: Media Buying: VNU Huanan Trade Fair
Page 37 and 38: Media Buying: Meelunie Windmill - C
Page 39 and 40: Media Buying: Campina- Case History
Page 41 and 42: Media Buying: P&G - Case History 19
Page 43 and 44: Media Buying: VNU Pet Fair - Case H
Page 45 and 46: Media Buying: SHICC - Case History

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