Introduction
Introduction
Introduction
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Event Marketing: Ascend – 2000 Case History<br />
• Ascend was Title Sponsor of Shanghai Int’l Model Competition for 5.5 Million<br />
RMB.<br />
• Multi Media package for event inclusive of 30 day 30” prime time TVC<br />
campaign. Value Multi Media package at P&G cash buy rates: 10.8 million<br />
RMB.<br />
• Three 1 hour shows broadcast on 21 TV stations, 2 radio stations and 14 print<br />
publications.<br />
• Broadcast on 20 China stations reached an audience of 199.24 million.*)<br />
• In total: 35 news reports with estimated readership of over 15.5 million<br />
*) Source: Nielsen
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