Introduction
Introduction
Introduction
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Media Buying: VNU Huanan Trade Fair 1998 Findings<br />
• Media campaign, DM and advertising, effectively informed visitors on<br />
Huanan, creating awareness for fair in 24 publications.<br />
• Establishing new business channels and contacts<br />
• Scheduling in local media in Guangzhou, Shanghai and Beijing<br />
• Frequency of media campaign effective: exhibitors satisfied with visitors and<br />
number of visitors at booth<br />
• Effective media scheduling: Selected trade media frequently read by target<br />
audience.
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